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Original Articles

“The Unbearable Lightness of Cleaning”: Representations of Domestic Practice and Products in Good Housekeeping Magazine (UK): 1951–2001

Pages 379-401 | Published online: 22 Nov 2006

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (10)

Alan Warde & Steffen Hirth. (2022) Evolving antinomies of culinary practice: Britain 1968-2016. Food, Culture & Society 0:0, pages 1-19.
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Rachel Campbell, Olivia Freeman & Valerie Gannon. (2021) From overt threat to invisible presence: discursive shifts in representations of gender in menstrual product advertising. Journal of Marketing Management 37:3-4, pages 216-237.
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Maria Fuentes & Helene Brembeck. (2017) Best for baby? Framing weaning practice and motherhood in web-mediated marketing. Consumption Markets & Culture 20:2, pages 153-175.
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Johan Hagberg. (2016) Agencing practices: a historical exploration of shopping bags. Consumption Markets & Culture 19:1, pages 111-132.
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Lorna Stevens, Benedetta Cappellini & Gilly Smith. (2015) Nigellissima: a study of glamour, performativity and embodiment. Journal of Marketing Management 31:5-6, pages 577-598.
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David Marshall, Teresa Davis, Margaret K. Hogg, Tanja Schneider & Alan Petersen. (2014) From overt provider to invisible presence: discursive shifts in advertising portrayals of the father in Good Housekeeping, 1950–2010. Journal of Marketing Management 30:15-16, pages 1654-1679.
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Benedetta Cappellini & Elizabeth Parsons. (2014) Constructing the culinary consumer: transformative and reflective processes in Italian cookbooks. Consumption Markets & Culture 17:1, pages 71-99.
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Tanja Schneider & Teresa Davis. (2010) Advertising food in Australia: Between antinomies and gastro‐anomy. Consumption Markets & Culture 13:1, pages 31-41.
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Lydia Martens & Sue Scott. (2006) Under the Kitchen Surface: Domestic Products and Conflicting Constructions of Home. Home Cultures 3:1, pages 39-62.
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Articles from other publishers (17)

Emma Casey & Jo Littler. (2021) Mrs Hinch, the rise of the cleanfluencer and the neoliberal refashioning of housework: Scouring away the crisis?. The Sociological Review 70:3, pages 489-505.
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Clare Hickman. (2022) Pine fresh: the cultural and medical context of pine scent in relation to health—from the forest to the home. Medical Humanities 48:1, pages 104-113.
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Teresa Davis, Margaret K. Hogg, David Marshall, Alan Petersen & Tanja Schneider. (2019) The knowing mother: Maternal knowledge and the reinforcement of the feminine consuming subject in magazine advertisements. Journal of Consumer Culture 22:1, pages 40-60.
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Tullia Jack. (2018) Representations – A critical look at media’s role in cleanliness conventions and inconspicuous consumption. Journal of Consumer Culture 20:3, pages 324-346.
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Carmen McLeod, Eleanor Hadley Kershaw & Brigitte Nerlich. (2020) Fearful Intimacies. Anthropology in Action 27:2, pages 33-39.
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Jamie Lorimer, Timothy Hodgetts, Richard Grenyer, Beth Greenhough, Carmen McLeod & Andrew Dwyer. (2019) Making the microbiome public: Participatory experiments with DNA sequencing in domestic kitchens. Transactions of the Institute of British Geographers 44:3, pages 524-541.
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Man-Yee Kan & Heather Laurie. (2016) Who Is Doing the Housework in Multicultural Britain?. Sociology 52:1, pages 55-74.
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Lydia MartensLydia Martens. 2018. Childhood and Markets. Childhood and Markets 187 223 .
Erika L. Paulson & Mary E. Schramm. (2017) Electric appliance advertising: the role of the Good Housekeeping Institute. Journal of Historical Research in Marketing 9:1, pages 41-65.
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Karl-Jacob Mickelsson. (2017) “Running is my boyfriend”: consumers’ relationships with activities. Journal of Services Marketing 31:1, pages 24-33.
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Frédéric Basso, Julien Bouillé, Kévin Le Goff, Philippe Robert-Demontrond & Olivier Oullier. (2016) Assessing the Role of Shape and Label in the Misleading Packaging of Food Imitating Products: From Empirical Evidence to Policy Recommendation. Frontiers in Psychology 7.
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Sarah Maddock & Beverley Hill. (2016) “Bagels and doughnuts … round food for every mood” food advertising discourses. British Food Journal 118:2, pages 327-342.
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Delphine Dion, Ouidade Sabri & Valérie Guillard. (2014) Home Sweet Messy Home: Managing Symbolic Pollution. Journal of Consumer Research 41:3, pages 565-589.
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Andrea Davies. (2011) Voices passed. Journal of Historical Research in Marketing 3:4, pages 469-485.
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Sima Hamadeh & Marie Marquis. (2008) Food motivation: content analysis of Châtelaine women's magazine . Nutrition & Food Science 38:1, pages 52-60.
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Ingun Grimstad Klepp. (2007) «Vi vasker oss vel egentlig for mye.» Et hygienisk argument. Norsk antropologisk tidsskrift 18:1, pages 6-21.
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Susan Wyche, Phoebe Sengers & Rebecca E. Grinter. 2006. UbiComp 2006: Ubiquitous Computing. UbiComp 2006: Ubiquitous Computing 35 51 .

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