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Consumption Markets & Culture Volume 2, 1998 - Issue 2
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Original Articles

Writing the differences: Poststructural ist pluralism, retextualization, and the construction of reflexive ethnographic narratives in consumption and market research

Craig J. Thompson Associate Professor of Marketing, The Business School, University of Wisconsin @ Madison, Grainger Hall, 975 University Avenue, Madison, WI, 53706
,
Barbara B. Stern Professor of Marketing, Faculty of Management, Rutgers, The State University of New Jersey, Ackerson Hall, Newark, NJ, 07102
&
Eric J. Arnould Associate Professor of Marketing, College of Business Administration, University of South Florida, 4202 E. Fowler Ave., Tampa, F1, 33620–5500
Pages 105-160 | Published online: 24 Feb 2011

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Iida Hietala. (2023) Clowns, fuzzy worms and blooming flowers: becoming a ‘creative child’ through arts consumption. Journal of Marketing Management 39:13-14, pages 1331-1365.
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Mehita Iqani. (2023) “One day you’ll buy a Rolex from me”: reflexivity and researcher decoding positions in luxury research. Consumption Markets & Culture 26:2, pages 155-167.
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Stephen Brown, Lorna Stevens & Pauline Maclaran. (2022) What’s the story, allegory?. Consumption Markets & Culture 25:1, pages 34-51.
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Samira Zare. (2019) Cultural influences on memorable tourism experiences. Anatolia 30:3, pages 316-327.
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Elizabeth Mamali. (2019) Researcher’s guilt: confessions from the darker side of ethnographic consumer research. Consumption Markets & Culture 22:3, pages 241-255.
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Jonathan Schroeder. (2014) Editorial. Consumption Markets & Culture 17:6, pages 519-521.
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Robin Canniford & Eminegül Karababa. (2013) Partly primitive: discursive constructions of the domestic surfer. Consumption Markets & Culture 16:2, pages 119-144.
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Linda Tuncay Zayer, Katherine Sredl, Marie-Agnès Parmentier & Catherine Coleman. (2012) Consumption and gender identity in popular media: discourses of domesticity, authenticity, and sexuality. Consumption Markets & Culture 15:4, pages 333-357.
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H. Rika Houston & LaurieA. Meamber. (2011) Consuming the “world”: reflexivity, aesthetics, and authenticity at Disney World’s EPCOT Center. Consumption Markets & Culture 14:2, pages 177-191.
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StephenJ. Gould. (2010) “To thine own self(ves) be true”: Reflexive insights for etic self theory from consumers’ emic constructions of the self. Consumption Markets & Culture 13:2, pages 181-219.
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DianeM. Martin, JohnW. Schouten & JamesH. McAlexander. (2006) Claiming the Throttle: Multiple Femininities in a Hyper‐Masculine Subculture. Consumption Markets & Culture 9:3, pages 171-205.
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Heather Maxwell. (2003) Divas of the Wassoulou Sound: Transformations in the Matrix of Cultural Production, Globalization, and Identity. Consumption Markets & Culture 6:1, pages 43-63.
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Articles from other publishers (29)

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Joel Hietanen & Antti Sihvonen. (2020) Catering to Otherness: Levinasian Consumer Ethics at Restaurant Day. Journal of Business Ethics 168:2, pages 261-276.
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Angela Gracia B. Cruz & Margo Buchanan-Oliver. (2020) Home culture consumption as ambivalent embodied experience. European Journal of Marketing 54:6, pages 1325-1353.
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Kishan Kariippanon, Ross Gordon, Laknath Jayasinghe & Glen Gurruwiwi. (2019) Collective reflexivity in social marketing through ethnographic film-making: The Yolngu story of tobacco in Yirrkala, Australia. Marketing Theory 20:1, pages 123-143.
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Angela Gracia B. Cruz, Yuri Seo & Margo Buchanan-Oliver. (2018) Religion as a field of transcultural practices in multicultural marketplaces. Journal of Business Research 91, pages 317-325.
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Ross Gordon, Joseph Ciorciari & Tom van Laer. (2018) Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation. European Journal of Marketing 52:1/2, pages 92-117.
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Angela Gracia B. Cruz & Margo Buchanan-Oliver. (2017) Mobile masculinities: performances of remasculation. European Journal of Marketing 51:7/8, pages 1374-1395.
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George Rossolatos. (2017) What’s in a thang? Dancing to brand image with Miley Cyrus’ multimodal dance spectacle. Arts and the Market 7:1, pages 101-130.
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Angela Gracia B. Cruz & Margo Buchanan-Oliver. (2017) Moving toward settlement: tourism as acculturation practice. European Journal of Marketing 51:4, pages 772-794.
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Anissa Pomiès & Elisabeth Tissier-Desbordes. (2016) Constructing the object of research in the manner of Piet Mondrian. Marketing Theory 16:3, pages 279-298.
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Laknath Jayasinghe. (2021) Video Ethnography, Researcher Reflexivity, and Constructions of Advertising Response in the Australian Family Living Room. Australasian Marketing Journal 23:4, pages 267-276.
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Angela Gracia B. Cruz & Margo Buchanan-Oliver. (2015) Bridging practices as enablers of intercultural translation. Qualitative Market Research: An International Journal 18:4, pages 442-458.
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Ross Gordon & Lauren Gurrieri. (2014) Towards a reflexive turn: social marketing assemblages. Journal of Social Marketing 4:3, pages 261-278.
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Helene Cecilia de Burgh-Woodman. (2014) Homogeneity, “glocalism” or somewhere in between?. European Journal of Marketing 48:1/2, pages 288-313.
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Craig J Thompson, Eric Arnould & Markus Giesler. (2013) Discursivity, difference, and disruption. Marketing Theory 13:2, pages 149-174.
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Lauren Gurrieri, Josephine Previte & Jan Brace-Govan. (2012) Women’s Bodies as Sites of Control. Journal of Macromarketing 33:2, pages 128-143.
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Christèle Boulaire, Guillaume Hervet & Raoul Graf. (2013) Déambulation et cueillette dans le bois digital de YouTube : construction d’une approche spatiale et narrative de la recherche. Recherches qualitatives 32:2, pages 252.
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Barbara Olsen. (2012) Reflexive introspection on sharing gifts and shaping stories. Journal of Business Research 65:4, pages 467-474.
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Jan Brace-Govan. (2010) Representations of women’s active embodiment and men’s ritualized visibility in sport. Marketing Theory 10:4, pages 369-396.
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Shalini Bahl & George R. Milne. (2010) Talking to Ourselves: A Dialogical Exploration of Consumption Experiences. Journal of Consumer Research 37:1, pages 176-195.
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Marta Rabikowska. (2010) Whose street is it anyway? Visual ethnography and self‐reflection. Qualitative Market Research: An International Journal 13:1, pages 58-83.
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Hope Jensen Schau, Mary C. Gilly & Mary Wolfinbarger. (2009) Consumer Identity Renaissance: The Resurgence of Identity-Inspired Consumption in Retirement. Journal of Consumer Research 36:2, pages 255-276.
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Lionel Sitz. (2008) Beyond semiotics and hermeneutics. Qualitative Market Research: An International Journal 11:2, pages 177-191.
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Karen Norman KennedyJerry R. GoolsbyEric J. Arnould. (2018) Implementing a Customer Orientation: Extension of Theory and Application. Journal of Marketing 67:4, pages 67-81.
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Craig J. Thompson. (2002) A Re-Inquiry on Re-Inquiries: A Postmodern Proposal for a Critical-Reflexive Approach. Journal of Consumer Research 29:1, pages 142-145.
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Stephen J Arnold, Robert V Kozinets & Jay M Handelman. (2001) Hometown ideology and retailer legitimation: The institutional semiotics of Wal-Mart flyers. Journal of Retailing 77:2, pages 243-271.
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Stephen Brown, Elizabeth C. Hirschman & Pauline Maclaran. (2016) Always Historicize!. Marketing Theory 1:1, pages 49-89.
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