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Consumption Markets & Culture Volume 15, 2012 - Issue 2: SHAPING EXCHANGES, BUILDING MARKETS
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On the road to prosumption: marketing discourse and the development of consumer competencies

Bernard Cova Euromed Management Marseille, BP 921, 13288, Marseille, Cedex 9, France; Area Marketing, Università Bocconi, Milan, ItalyCorrespondence[email protected]
&
Véronique Cova IAE CERGAM Aix-Marseille University, 13540 Puyricard, France
Pages 149-168 | Published online: 01 Feb 2012

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Alexander John Bond, Paul Widdop, David Cockayne & Daniel Parnell. (2023) Sport prosumer networks: exploring prosumption value in Twitter conversations during COVID-19. Managing Sport and Leisure 28:6, pages 732-748.
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