1,683
Views
15
CrossRef citations to date
0
Altmetric
Articles

Neuromarketing and the “poor in world” consumer: how the animalization of thinking underpins contemporary market research discourses

Pages 59-80 | Received 15 Feb 2015, Accepted 25 Feb 2016, Published online: 29 Apr 2016

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (1)

Daniel Nehring & Dylan Kerrigan. (2020) Thin selves: popular psychology and the transnational moral grammar of self-identity. Consumption Markets & Culture 23:4, pages 319-341.
Read now

Articles from other publishers (14)

Manuel Lozano Rodríguez. 2023. Bioethics of Displacement and Its Implications. Bioethics of Displacement and Its Implications 58 71 .
Shikha Bhardwaj, Gunjan A Rana, Abhishek Behl & Santiago Juan Gallego de Caceres. (2023) Exploring the boundaries of Neuromarketing through systematic investigation. Journal of Business Research 154, pages 113371.
Crossref
Naomi A. Fineberg, José M. Menchón, Natalie Hall, Bernardo Dell'Osso, Matthias Brand, Marc N. Potenza, Samuel R. Chamberlain, Giovanna Cirnigliaro, Christine Lochner, Joël Billieux, Zsolt Demetrovics, Hans Jürgen Rumpf, Astrid Müller, Jesús Castro-Calvo, Eric Hollander, Julius Burkauskas, Edna Grünblatt, Susanne Walitza, Ornella Corazza, Daniel L. King, Dan J. Stein, Jon E. Grant, Stefano Pallanti, Henrietta Bowden-Jones, Michael Van Ameringen, Konstantinos Ioannidis, Lior Carmi, Anna E. Goudriaan, Giovanni Martinotti, Célia M.D. Sales, Julia Jones, Biljiana Gjoneska, Orsolya Király, Beatrice Benatti, Matteo Vismara, Luca Pellegrini, Dario Conti, Ilaria Cataldo, Gianluigi M. Riva, Murat Yücel, Maèva Flayelle, Thomas Hall, Morgan Griffiths & Joseph Zohar. (2022) Advances in problematic usage of the internet research – A narrative review by experts from the European network for problematic usage of the internet. Comprehensive Psychiatry 118, pages 152346.
Crossref
Ajay Chandel & Tejbir Kaur. 2022. Developing Relationships, Personalization, and Data Herald in Marketing 5.0. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 256 283 .
Mustafa MERDİN. (2022) SON YILLARDA YAPILAN TÜKETİCİ ZİHNİ VE NÖROPAZARLAMA ARAŞTIRMALARI ÜZERİNE BİR DERLEME ÇALIŞMASIA Review of Research Studies into Consumer Mind and Neuromarketing in Recent Years. Karatay Sosyal Araştırmalar Dergisi:8, pages 147-167.
Crossref
Federico GalliFederico Galli. 2022. Algorithmic Marketing and EU Law on Unfair Commercial Practices. Algorithmic Marketing and EU Law on Unfair Commercial Practices 111 154 .
Otto Herman Pedreira Goecking, Cristiana Fernandes De Muylder, Henrique Cordeiro Martins & João Luiz da Matta Felisberto. (2021) Neuromarketing genetics: a systematic review of literature. Journal of Contemporary Marketing Science 4:1, pages 69-82.
Crossref
Ksenia Silchenko & Søren Askegaard. (2020) Powered by healthism? Marketing discourses of food and health. European Journal of Marketing 55:1, pages 133-161.
Crossref
Ricardo Roseira Cayolla & José Paulo Marques dos Santos. 2021. Marketing and Smart Technologies. Marketing and Smart Technologies 295 307 .
Ferdousi Sabera Rawnaque, Khandoker Mahmudur Rahman, Syed Ferhat Anwar, Ravi Vaidyanathan, Tom Chau, Farhana Sarker & Khondaker Abdullah Al Mamun. (2020) Technological advancements and opportunities in Neuromarketing: a systematic review. Brain Informatics 7:1.
Crossref
Miguel Baños-González, Antonio Baraybar-Fernández & Mario Rajas-Fernández. (2020) The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development. Frontiers in Psychology 11.
Crossref
Xiang Ling Fu, Ji Wu, Jinpeng Chen & Shaohui Liu. (2019) Attribute-Sentiment Pair Correlation Model Based on Online User Reviews. Journal of Sensors 2019, pages 1-11.
Crossref
Ayca Oralkan. 2019. Handbook of Research on Transmedia Storytelling and Narrative Strategies. Handbook of Research on Transmedia Storytelling and Narrative Strategies 373 394 .
Weng Marc Lim. (2018) Demystifying neuromarketing. Journal of Business Research 91, pages 205-220.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.