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Consumption Markets & Culture Volume 20, 2017 - Issue 1
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Articles

Pursuing fitness: how dialectic goal striving and intersubjectivity influence consumer outcomes

Pia A. AlbinssonDepartment of Marketing, Walker College of Business, Appalachian State University, USACorrespondence[email protected]
,
B. Yasanthi PereraDepartment of Organizational Behaviour, Human Resources, Entrepreneurship and Ethics, Brock University, Canada
&
G. David ShowsDepartment of Marketing, Walker College of Business, Appalachian State University, USA
Pages 35-58 | Published online: 18 May 2016

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Sohel Ahmed & Ding Hooi Ting. (2019) The shopping list in goal-directed shopping: scale development and validation. The Service Industries Journal 39:5-6, pages 319-342.
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Articles from other publishers (1)

Ahir Gopaldas, Anton Siebert & Burçak Ertimur. (2021) Designing servicescapes for transformative service conversations: lessons from mental health services. Journal of Consumer Marketing 39:6, pages 649-659.
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