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Original Articles

Seeing the market: performative sensemaking and the case of advertising agencies and their clients

Pages 481-505 | Received 26 Dec 2017, Accepted 22 May 2019, Published online: 03 Jun 2019

Keep up to date with the latest research on this topic with citation updates for this article.

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Andrew C. Cohen. (2023) Building relationships with consumers: consumer research as formative objects. Culture and Organization 0:0, pages 1-22.
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Tyler Milfeld & Eric Haley. (2022) Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment. Journal of Current Issues & Research in Advertising 43:1, pages 26-46.
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Articles from other publishers (3)

Sharon Koppman, Beth A. Bechky & Andrew C. Cohen. (2022) Overcoming Conflict Between Symmetric Occupations: How “Creatives” and “Suits” Use Gender Ordering in Advertising. Academy of Management Journal 65:5, pages 1623-1651.
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Jens Beckert. (2021) The Firm as an Engine of Imagination: Organizational prospection and the making of economic futures. Organization Theory 2:2, pages 263178772110057.
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Antonius Raghubansie & Chandrani A. Samaradivakara. 2021. Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing. Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing 362 379 .

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