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The European Journal of Cultural Policy Volume 1, 1995 - Issue 2
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Original Articles

Future directions for marketing in museums

Fiona McLean Department of Marketing, University of Stirling, Scotland
Pages 355-368 | Published online: 24 Feb 2009

Citations (14)

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Read on this site (4)

Bu Yi Ding, Li He Sen & Wang Shu Yi. (2022) Design demand of souvenirs to improve the brand value of museums. Museum Management and Curatorship 0:0, pages 1-20.
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Rita Kottasz. (2006) Understanding the Influences of Atmospheric Cues on the Emotional Responses and Behaviours of Museum Visitors. Journal of Nonprofit & Public Sector Marketing 16:1-2, pages 95-121.
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Nic Terblanche. (2003) The Performing Arts and Marketing: Concepts and challenges. South African Theatre Journal 17:1, pages 153-176.
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Ruth Rentschler. (1998) Museum and Performing Arts Marketing: A Climate of Change. The Journal of Arts Management, Law, and Society 28:1, pages 83-96.
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Articles from other publishers (10)

Amanda E. Krause & Jane W. Davidson. (2021) Investigating the Development and Reception of an Art Exhibition on the Theme of Early Modern Representations of Love. Curator: The Museum Journal 64:4, pages 693-714.
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Marta Massi, Chiara Piancatelli & Roberta Ghilardi. 2019. Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions. Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions 366 389 .
Zoe-Charis Belenioti, George Tsourvakas & Chris A. Vassiliadis. 2017. Strategic Innovative Marketing. Strategic Innovative Marketing 229 234 .
Zoe-Charis Belenioti & Chris A. Vassiliadis. 2017. Strategic Innovative Marketing. Strategic Innovative Marketing 115 121 .
Ludovico Solima, Maria Rosaria Della Peruta & Vincenzo Maggioni. (2016) Managing adaptive orientation systems for museum visitors from an IoT perspective. Business Process Management Journal 22:2, pages 285-304.
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Jody Evans, Kerrie Bridson & Ruth Rentschler. (2012) Drivers, impediments and manifestations of brand orientation. European Journal of Marketing 46:11/12, pages 1457-1475.
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Ruth Rentschler & Jennifer Radbourne. 2007. The Routledge Companion to Nonprofit Marketing. The Routledge Companion to Nonprofit Marketing 241 252 .
Ruth Rentschler, Jennifer Radbourne, Rodney Carr & John Rickard. (2006) Relationship marketing, audience retention and performing arts organisation viability. International Journal of Nonprofit and Voluntary Sector Marketing 7:2, pages 118-130.
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Heath McDonald & Paul Harrison. (2006) The marketing and public relations practices of Australian performing arts presenters. International Journal of Nonprofit and Voluntary Sector Marketing 7:2, pages 105-117.
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Ruth Rentschler & Brad Potter. (1996) Accountability versus artistic development. Accounting, Auditing & Accountability Journal 9:5, pages 100-113.
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