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Continuum
Journal of Media & Cultural Studies
Volume 18, 2004 - Issue 1
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Original Articles

From broadcasting to narrowcasting to ‘mycasting’: a newfound celebrity in queer Internet communities

Pages 43-62 | Published online: 21 Oct 2010

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (3)

Martin Mairinger. (2008) Branding 2.0 – Using Web 2.0 Principles to build an Open Source Brand. Electronic Markets 18:2, pages 117-129.
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Robert Payne. (2007) “Str8acting”. Social Semiotics 17:4, pages 525-538.
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Tony Wilson & Huey Pyng Tan. (2005) Less tangible ways of reading. Information, Communication & Society 8:3, pages 394-416.
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Articles from other publishers (4)

Ruibin Geng, Shichao Wang, Xi Chen, Danyang Song & Jie Yu. (2020) Content marketing in e-commerce platforms in the internet celebrity economy. Industrial Management & Data Systems 120:3, pages 464-485.
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Thomas Baudinette. (2017) Constructing identities on a Japanese gay dating site. Journal of Language and Sexuality 6:2, pages 232-261.
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Wei‐Na Lee & Nam‐Hyun Um. 2014. The Handbook of International Advertising Research. The Handbook of International Advertising Research 353 374 .
David Gudelunas. (2012) There’s an App for that: The Uses and Gratifications of Online Social Networks for Gay Men. Sexuality & Culture 16:4, pages 347-365.
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