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Original Articles

Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion

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Read on this site (4)

Gavin Brookes & Paul Baker. (2022) Fear and responsibility: discourses of obesity and risk in the UK press. Journal of Risk Research 25:3, pages 363-378.
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Gavin Brookes & Kevin Harvey. (2017) Just plain Wronga? A multimodal critical analysis of online payday loan discourse. Critical Discourse Studies 14:2, pages 167-187.
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Articles from other publishers (22)

Emily Kecman & John S. Knox. (2023) Evaluating stakeholders in information for parents of children who are deaf or hard-of-hearing. Australian Review of Applied Linguistics.
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Vincent Wai Sum Tse, Jasper Zhao Zhen Wu & Andre Joseph Theng. (2023) “Money can buy health”. Pragmatics and Society 14:2, pages 257-280.
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Eleanor Barry, Trisha Greenhalgh, Sara Shaw & Chrysanthi Papoutsi. (2023) Explaining the UK’s ‘high-risk’ approach to type 2 diabetes prevention: findings from a qualitative interview study with policy-makers in England. BMJ Open 13:2, pages e066301.
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Heath Pillen & Paul R. Ward. (2021) How might diabetes organisations address diabetes‐related stigma? Findings from a deliberative democratic case study. Health Expectations 25:5, pages 2213-2222.
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Zeinab Mohseni Afshar, Mohammad Barary, Arefeh Babazadeh, Rezvan Hosseinzadeh, Amirmasoud Alijanpour, Seyed Rouhollah Miri, Terence T. Sio, Mark J. M. Sullman, Kristin Carson‐Chahhoud, Florian Langer & Soheil Ebrahimpour. (2022) SARS‐CoV‐2‐related and Covid‐19 vaccine‐induced thromboembolic events: A comparative review. Reviews in Medical Virology 32:4.
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Eleanor Barry & Trisha Greenhalgh. (2022) How do UK general practice staff understand and manage prediabetes? A focus group study. BJGP Open 6:2, pages BJGPO.2021.0166.
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Joanna Goldthorpe, Iain Pretty, Jo Hart, Sarah Cotterill & Sarah Peters. (2022) How to Maximize the Usefulness of Behaviour Change Conversations with Patients during Routine Dental Consultations. Dental Update 49:3, pages 233-237.
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Małgorzata Chałupnik & Gavin Brookes. (2021) ‘You said, we did’: a corpus-based analysis of marketising discourse in healthcare websites. Text & Talk 41:5-6, pages 643-666.
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Gavin Brookes. (2021) Empowering People to Make Healthier Choices: A Critical Discourse Analysis of the Tackling Obesity Policy. Qualitative Health Research 31:12, pages 2211-2229.
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Joel Rasmussen. (2020) Share a little of that human touch: The marketable ordinariness of security and emergency agencies’ social media efforts. Human Relations 74:9, pages 1421-1446.
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Andrea E. Bombak, Nicholas Eckhart, Jackson H. Bensley, Erin Cameron, Leah J. Markel & Katherine Hughes. (2019) Bariatric surgery as prophylaxis: an emerging protection discourse. Social Theory & Health 19:3, pages 282-297.
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Janet Ho. (2019) Heroes or criminals: discursive representation of cancer patients in health awareness advertisements. Visual Communication 20:2, pages 159-183.
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So Yoon Kim. (2020) College disability support offices as advertisements: A multimodal discourse analysis. Discourse Studies 23:2, pages 166-190.
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J. Cristian Rangel. (2020) A way forward: Considering the sustainability, equity and unintended effects of social control measures as a response to the COVID ‐19 crisis . Journal of Evaluation in Clinical Practice 27:1, pages 3-8.
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Gavin Brookes, Emma Putland & Kevin Harvey. 2021. Analysing Health Communication. Analysing Health Communication 241 269 .
Kevin Harvey & Gavin Brookes. (2018) Looking Through Dementia: What Do Commercial Stock Images Tell Us About Aging and Cognitive Decline?. Qualitative Health Research 29:7, pages 987-1003.
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David SchönthalAlison Rotha Moore. 2019. The Cambridge Handbook of Systemic Functional Linguistics. The Cambridge Handbook of Systemic Functional Linguistics 651 689 .
Megan Warin & Tanya ZivkovicMegan Warin & Tanya Zivkovic. 2019. Fatness, Obesity, and Disadvantage in the Australian Suburbs. Fatness, Obesity, and Disadvantage in the Australian Suburbs 123 149 .
Tim Brown, Isabel Dyck, Beth Greenhough, Menah Raven-Ellison, Melanie Dembinsky, Mark Ornstein & Stephen W. Duffy. (2017) Fear, family and the placing of emotion: Black women's responses to a breast cancer awareness intervention. Social Science & Medicine 195, pages 90-96.
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Gavin Brookes & Kevin Harvey. (2016) Opening up the NHS to market. Journal of Language and Politics 15:3, pages 288-303.
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Jason Holden, Megan Davidson & Paul O'Halloran. (2015) Motivational strategies for returning patients with low back pain to usual activities: A survey of physiotherapists working in Australia. Manual Therapy 20:6, pages 842-849.
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Daniel Hunt. (2015) The many faces of diabetes: A critical multimodal analysis of diabetes pages on Facebook. Language & Communication 43, pages 72-86.
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