Citations (25)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (11)
Saraí Meléndez-Rodríguez & David Roca. (2023) Sick of awards: hidden costs of signaling for advertising creatives. International Journal of Advertising 42:8, pages 1295-1314.
Read now
Read now
Linda Tuncay Zayer, Catherine A. Coleman & Lauren Gurrieri. (2023) Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising. Journal of Advertising 52:5, pages 647-665.
Read now
Read now
Huw O’Connor, Scott Koslow & Mark Kilgour. (2023) Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising. Journal of Advertising 52:3, pages 330-348.
Read now
Read now
Komala Mazerant, Lotte M. Willemsen, Peter Neijens, Erik van Schooten & Guda van Noort. (2022) Topical Advertising in enduring events: the role of timing and creativity in engagement with social media brand messages during COVID-19. International Journal of Advertising 41:8, pages 1411-1432.
Read now
Read now
Amanda Zwerin, Theresa B. Clarke & Irvine Clarke$suffix/text()$suffix/text(). (2020) Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns. Journal of Promotion Management 26:2, pages 163-185.
Read now
Read now
Lotte M. Willemsen, Komala Mazerant, Anne-Lise Kamphuis & Gerrita van der Veen. (2018) Let’s Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages. International Journal of Advertising 37:5, pages 828-848.
Read now
Read now
Hojoon Choi, Larry Kelley, Leonard N. Reid, Jan Uhrick & Kevin Kuo. (2018) Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements. Creativity Research Journal 30:2, pages 152-163.
Read now
Read now
David Roca, Bradley Wilson, Andres Barrios & Omar Muñoz-Sánchez. (2017) Creativity identity in Colombia: the advertising creatives’ perspective. International Journal of Advertising 36:6, pages 831-851.
Read now
Read now
David Roca, Daniel Tena, Patrícia Lázaro & Alfons González. (2016) Is there gender bias when creative directors judge advertising? Name cue effect in ad evaluation. International Journal of Advertising 35:6, pages 1008-1023.
Read now
Read now
Fei Qiao & W. Glenn Griffin. (2016) A Content Analysis of Experimental Technologies in Award-Winning Creative Strategies. Journal of Interactive Advertising 16:2, pages 145-156.
Read now
Read now
Michael Hoelscher & Julia Schubert. (2015) Potential and Problems of Existing Creativity and Innovation Indices. Creativity Research Journal 27:1, pages 1-15.
Read now
Read now
Articles from other publishers (14)
Víctor Hernández-Santaolalla, Jorge David Fernández Gómez & María del Mar Rubio-Hernández. (2022) Audiovisual Narrative Genres as a Tool for Advertising Research. Estudios sobre el Mensaje Periodístico 28:3, pages 661-676.
Crossref
Crossref
Petra Goor, Gayle Kerr & Hyun Seung Jin. (2022) How Has the Digital Environment Affected Advertising Creativity?. Journal of Advertising Research 62:2, pages 118-130.
Crossref
Crossref
Rouxelle de Villiers. 2022. The Handbook of Creativity & Innovation in Business. The Handbook of Creativity & Innovation in Business
51
76
.
Wangbing Shen, Suyuhan Wang, Jie Yu, Zongying Liu, Yuan Yuan & Fang Lu. (2021) The influence of advertising creativity on the effectiveness of commercial and public service advertisements: A dual‐task study. Applied Cognitive Psychology 35:5, pages 1308-1320.
Crossref
Crossref
John Parker, Scott Koslow, Lawrence Ang & Alexander Tevi. (2021) How Does Consumer Insight Support The Leap to a Creative Idea?. Journal of Advertising Research 61:1, pages 30-43.
Crossref
Crossref
Komala Mazerant, Lotte M. Willemsen, Peter C. Neijens & Guda van Noort. (2021) Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing. Journal of Interactive Marketing 53, pages 15-31.
Crossref
Crossref
Annette Kallevig. 2021. The Art of Digital Marketing for Fashion and Luxury Brands. The Art of Digital Marketing for Fashion and Luxury Brands
131
151
.
Sara Rosengren, Martin Eisend, Scott Koslow & Micael Dahlen. (2020) A Meta-Analysis of When and How Advertising Creativity Works. Journal of Marketing 84:6, pages 39-56.
Crossref
Crossref
Mark Brown, Roop Bhadury, Nitin Bansal & Ellen Bloxsome. (2020) The priming effect of competitor product information on advertising creativity. International Journal of Market Research 62:5, pages 633-648.
Crossref
Crossref
Mark Kilgour. 2017. The Cambridge Handbook of Creativity across Domains. The Cambridge Handbook of Creativity across Domains
325
344
.
Jacqueline Lynch & Douglas C. West. (2017) Agency Creativity: Teams and Performance. Journal of Advertising Research 57:1, pages 67-81.
Crossref
Crossref
Simone M. Ritter & Eric F. Rietzschel. 2017. The Science of Lay Theories. The Science of Lay Theories
95
126
.
Adoración Merino Arribas & Rafael Repiso Caballero. (2016) Las agencias colombianas de publicidad como agentes del marketing nacional e internacional. Anagramas - Rumbos y sentidos de la comunicación 14:28, pages 51-66.
Crossref
Crossref
Thomas Schierl & Kai Peter Oberhäuser. 2016. Handbuch Werbeforschung. Handbuch Werbeforschung
101
124
.