Citations (30)
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Read on this site (15)
Sung-Yeon Park, Kylie Hill, Gi Woong Yun, Sarah Friedman & Max J. Coppes. (2023) Analysis of Direct-To-Consumer Healthcare Service Advertisements on Television: An Application of the Patient Expectation Framework. Health Communication 38:10, pages 2067-2079.
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Breanne Fahs. (2022) ‘I just tell myself it’s okay’: U.S. women’s narratives about sexual safety and how they assess risk for sexually-transmitted infections. Psychology & Sexuality 13:3, pages 499-511.
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Jeffrey G. Cox. (2020) Verbal Quantifiers and Communicating Painkiller Side Effect Risk. Health Communication 35:11, pages 1349-1358.
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Christine A. Gonsalves, Kerry R. McGannon, Robert J. Schinke & Ann Pegoraro. (2017) Mass media narratives of women’s cardiovascular disease: a qualitative meta-synthesis. Health Psychology Review 11:2, pages 164-178.
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Erin Willis. (2017) Visual elements in direct-to-consumer advertising: Messages communicated to patients with arthritis. Health Marketing Quarterly 34:1, pages 1-17.
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Michael Mackert, Marie Guadagno & Sara Champlin. (2015) Advancing Health Marketing Research and Policy Recommendations by Incorporating Source Perspectives. Health Marketing Quarterly 32:3, pages 250-262.
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Luceta McRoy, Robert Weech-Maldonado & Meredith Kilgore. (2014) The relationship between Direct to Consumer Advertising (DTCA) and asthma-related emergency department use among Medicaid-enrolled children. Journal of Asthma 51:9, pages 922-926.
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Amber L. Johnson, Mark P. Orbe & Angela Cooke-Jackson. (2014) “Let's Talk About Sex”: Exploring HBCU Student Memorable Message Narratives. Howard Journal of Communications 25:3, pages 303-323.
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Jin Seong Park, Ilwoo Ju & Kenneth Eunhan Kim. (2014) Direct-to-Consumer Antidepressant Advertising and Consumers’ Optimistic Bias about the Future Risk of Depression: The Moderating Role of Advertising Skepticism. Health Communication 29:6, pages 586-597.
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Michael Mackert. (2011) Health Literacy Knowledge Among Direct-to-Consumer Pharmaceutical Advertising Professionals. Health Communication 26:6, pages 525-533.
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Soontae An & Hannah Kang. (2011) Stigma-Reducing Components in Direct-to-Consumer Prescription Ads: Onset Controllability, Offset Controllability, and Recategorization. Health Communication 26:5, pages 468-478.
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SeleneG. Phillips, LindsayJ. Della & SteveH. Sohn. (2011) What Does Cancer Treatment Look Like in Consumer Cancer Magazines? An Exploratory Analysis of Photographic Content in Consumer Cancer Magazines. Journal of Health Communication 16:4, pages 416-430.
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Douglas
A. Luke, Charlene
A. Caburnay & Elisia
L. Cohen. (2011) How Much Is Enough? New Recommendations for Using Constructed Week Sampling in Newspaper Content Analysis of Health Stories. Communication Methods and Measures 5:1, pages 76-91.
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Jennifer
Gerard Ball, Angie Liang & Wei-Na Lee. (2009) Representation of African Americans in Direct-to-Consumer Pharmaceutical Commercials: A Content Analysis With Implications for Health Disparities. Health Marketing Quarterly 26:4, pages 372-390.
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LaVeraM. Crawley, Lisa Hisaw & Judy Illes. (2009) Direct-to-Consumer Advertising in Black and White: Racial Differences in Placement Patterns of Print Advertisements for Health Products and Messages. Health Marketing Quarterly 26:4, pages 279-292.
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Articles from other publishers (15)
Tara Walker. (2023) On Shaky Ground: Stigma and Otherness in Direct-to-Consumer Advertising for Bipolar Disorder Drug Treatments. Journal of Communication Inquiry.
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Hyunjung Kim. (2023) Immigrants’ Dual Identity and the Hostile Media Effect in the Context of Sports Broadcasts. Journal of Media Psychology.
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Anita Atwell Seate & Rong Ma. 2022. The International Encyclopedia of Health Communication. The International Encyclopedia of Health Communication
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Mariam F Alkazemi & Stephanie K Van Stee. (2020) Electronic direct-to-consumer advertising of pharmaceuticals: an assessment of textual and visual content of websites. Health Education Research 35:2, pages 134-151.
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Christian Grov, Matthew Stief, Drew A. Westmoreland, Caitlin MacCrate, Chloe Mirzayi, Denis Nash, Sarit A. Golub, Viraj V. Patel, David W. Pantalone, Don Hoover, Gregorio Millett, Sarah Kulkarni, Alexa D’Angelo, Gloria Perez, Irvin Parker, Javier Lopez-Rios, Pedro Carneiro, Gerald Sharp, Sonia Lee, Michael Stirratt, Michael Camacho, Adam Carrico, Demetre Daskalakis, Sabina Hirshfield, Jeremiah Johnson, Claude Mellins & Milo Santos. (2020) Maximizing Response Rates to Ads for Free At-Home HIV Testing on a Men-for-Men Geosocial Sexual Networking App: Lessons Learned and Implications for Researchers and Providers. Health Education & Behavior 47:1, pages 5-13.
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Michael Mackert, Marie Guadagno, Amanda Mabry & Lindsay Chilek. (2013) DTC drug advertising ethics: laboratory for medical marketing. International Journal of Pharmaceutical and Healthcare Marketing 7:4, pages 374-390.
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Osei Appiah, Silvia Knobloch-Westerwick & Scott Alter. (2013) Ingroup Favoritism and Outgroup Derogation: Effects of News Valence, Character Race, and Recipient Race on Selective News Reading. Journal of Communication 63:3, pages 517-534.
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Stefan Stremersch, Vardit Landsman & Sriram Venkataraman. (2013) The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space. Marketing Science 32:1, pages 89-110.
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Michael Mackert & Brad Love. (2011) Profits and perspectives: advertising, social marketing, and public health. Journal of Social Marketing 1:3, pages 240-246.
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Michael Mackert, Matthew S Eastin & Jennifer G Ball. (2010) Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses. Journal of Medical Marketing 10:4, pages 352-365.
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Sooyeon Nikki Lee‐Wingate & Ying Xie. (2010) Consumer perceptions of product‐claim versus help‐seeking direct‐to‐consumer advertising. International Journal of Pharmaceutical and Healthcare Marketing 4:3, pages 232-246.
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Doohee LeeCharles E. Begley. (2010) Racial and ethnic disparities in response to direct-to-consumer advertising. American Journal of Health-System Pharmacy 67:14, pages 1185-1190.
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Dominick L. FroschDavid GrandeDerjung M. TarnRichard L. Kravitz. (2010) A Decade of Controversy: Balancing Policy With Evidence in the Regulation of Prescription Drug Advertising. American Journal of Public Health 100:1, pages 24-32.
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Catherine Olivier, Bryn Williams-Jones, Béatrice Doizé & Vural Ozdemir. 2010. Antimicrobial Resistance in Developing Countries. Antimicrobial Resistance in Developing Countries
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Matthew S. Eastin, Osei Appiah & Vincent Cicchirllo. (2009) Identification and the Influence of Cultural Stereotyping on Postvideogame Play Hostility. Human Communication Research 35:3, pages 337-356.
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