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Commentary and Extension

On the Need for a Life-Span Approach to Health Campaign Evaluation

Pages 525-528 | Published online: 13 Sep 2010

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Read on this site (5)

Jennifer G. Ball, Danae Manika & Patricia A. Stout. (2016) The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising. Journal of Health Communication 21:1, pages 12-32.
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Heather A. Forquer, John L. Christensen & Andy S. L. Tan. (2014) Predicting Continuance—Findings From a Longitudinal Study of Older Adults Using an eHealth Newsletter. Health Communication 29:9, pages 937-946.
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Kazuhiro Harada, Kei Hirai, Hirokazu Arai, Yoshiki Ishikawa, Jun Fukuyoshi, Chisato Hamashima, Hiroshi Saito & Daisuke Shibuya. (2013) Worry and Intention Among Japanese Women: Implications for an Audience Segmentation Strategy to Promote Mammography Adoption. Health Communication 28:7, pages 709-717.
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Jeong Yeob Han. (2012) A Longitudinal Study of Use of an Interactive Health Communication System. Health Communication 27:4, pages 319-330.
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Articles from other publishers (3)

Paul Hendriks Vettehen & Mariska Kleemans. (2015) How Camera Changes and Information Introduced Affect the Recognition of Public Service Announcements. Communication Research 46:7, pages 908-925.
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Rabia Khalaila & Adi Vitman-Schorr. (2017) Internet use, social networks, loneliness, and quality of life among adults aged 50 and older: mediating and moderating effects. Quality of Life Research 27:2, pages 479-489.
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Mauro Bertolotti, Giorgia Chirchiglia & Patrizia Catellani. (2016) Promoting change in meat consumption among the elderly: Factual and prefactual framing of health and well-being. Appetite 106, pages 37-47.
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