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Health Communication Volume 25, 2010 - Issue 6-7
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Impact Essays

DTC Advertising's Programmatic Research and Its Effect on Health Communication

Richard F. Beltramini School of Business Administration, Wayne State UniversityCorrespondence[email protected]
Pages 574-575 | Published online: 13 Sep 2010

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Nazila Yousefi, Zahra Sharif, Fateme Chahian, Tayebe Mombeini & Farzad Peiravian. (2022) An investigation into the pharmaceutical advertising in Iranian medical journals. Journal of Pharmaceutical Policy and Practice 15:1.
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Andy S. L. Tan. (2015) A Study of the Frequency and Social Determinants of Exposure to Cancer-Related Direct-to-Consumer Advertising Among Breast, Prostate, and Colorectal Cancer Patients. Health Communication 30:11, pages 1102-1111.
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Pamela Zubow Poe. (2012) Direct-to-Consumer Drug Advertising and “Health Media Filters”: A Qualitative Study of Older Adult Women's Responses to DTC Ads. Atlantic Journal of Communication 20:3, pages 185-199.
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Articles from other publishers (1)

Andy S. L. Tan. (2013) Potential Spillover Educational Effects of Cancer-Related Direct-to-Consumer Advertising on Cancer Patients’ Increased Information Seeking Behaviors: Results from a Cohort Study. Journal of Cancer Education 29:2, pages 258-265.
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