Citations (13)
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Marla B. Royne, Susan D. Myers, George Deitz & Alexa K. Fox. (2016) Risks, Benefits, and Competitive Interference: Consumer Perceptions of Prescription Drug Versus Dietary Supplement Advertising. Journal of Current Issues & Research in Advertising 37:1, pages 59-79.
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Elyria Kemp, Kyeong Sam Min & Elizabeth Joint. (2015) Selling Hope: The Role of Affect-Laden Health Care Advertising in Consumer Decision Making. Journal of Marketing Theory and Practice 23:4, pages 434-454.
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Michael Mackert, Marie Guadagno & Sara Champlin. (2015) Advancing Health Marketing Research and Policy Recommendations by Incorporating Source Perspectives. Health Marketing Quarterly 32:3, pages 250-262.
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Hojoon Choi & JeffreyK. Springston. (2014) How to Use Health and Nutrition–Related Claims Correctly on Food Advertising: Comparison of Benefit-Seeking, Risk-Avoidance, and Taste Appeals on Different Food Categories. Journal of Health Communication 19:9, pages 1047-1063.
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Jin Seong Park, Ilwoo Ju & Kenneth Eunhan Kim. (2014) Direct-to-Consumer Antidepressant Advertising and Consumers’ Optimistic Bias about the Future Risk of Depression: The Moderating Role of Advertising Skepticism. Health Communication 29:6, pages 586-597.
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Articles from other publishers (8)
Melanie R. Savelli. (2020) How the operationalization of exposure impacts studies on direct-to-consumer advertising of prescription drugs. International Journal of Pharmaceutical and Healthcare Marketing 14:3, pages 409-424.
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Li-Chun Chang, Yu-Chi Chen, Li-Ling Liao, Fei Ling Wu, Pei-Lin Hsieh & Hsiao-Jung Chen. (2017) Validation of the instrument of health literacy competencies for Chinese-speaking health professionals. PLOS ONE 12:3, pages e0172859.
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HO-YOUNG ANTHONY AHN, JIN SEONG PARK & ERIC HALEY. (2014) Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy. Journal of Consumer Affairs 48:1, pages 175-194.
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Michael Mackert, Marie Guadagno, Amanda Mabry & Lindsay Chilek. (2013) DTC drug advertising ethics: laboratory for medical marketing. International Journal of Pharmaceutical and Healthcare Marketing 7:4, pages 374-390.
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Scott Goldberg. (2013) Advertising to the End Consumers by Pharmaceutical Companies. International Journal of Research in Business and Social Science (2147- 4478) 2:4, pages 60-71.
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Jennifer Ball & Michael Mackert. (2013) Pharmaceutical advertising practitioners' approach to trust and emotion. International Journal of Pharmaceutical and Healthcare Marketing 7:3, pages 244-264.
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Michael Mackert, Brad Love, Erin Donovan-Kicken & Katharine A. Uhle. (2011) Health Literacy as Controversy. Qualitative Health Research 21:12, pages 1607-1617.
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Michael Mackert & Brad Love. (2011) Profits and perspectives: advertising, social marketing, and public health. Journal of Social Marketing 1:3, pages 240-246.
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