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Health Communication Volume 26, 2011 - Issue 6
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Articles

Mechanisms of Child Abuse Public Service Announcement Effectiveness: Roles of Emotional Response and Perceived Effectiveness

Hye-Jin Paek Department of Advertising, Public Relations, and Retailing, Michigan State UniversityCorrespondence[email protected]
,
Thomas Hove Department of Advertising, Public Relations, and Retailing, Michigan State University
,
Mikyoung Kim School of Communication, Ewha Womans University
&
Hyun Ju Jeong Department of Advertising, Public Relations, and Retailing, Michigan State University
Pages 534-545 | Published online: 19 Apr 2011

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Read on this site (4)

Stephanie Madden, Kate Guastaferro, Chris Skurka & Jessica Gall Myrick. (2021) When Home is Not Safe: Media Coverage and Issue Salience of Child Maltreatment during the COVID-19 Pandemic. Howard Journal of Communications 32:5, pages 474-492.
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Hue Trong Duong, Hong Tien Vu & Long Thang Van Nguyen. (2021) Influenced by Anonymous Others: Effects of Online Comments on Risk Perception and Intention to Communicate. Health Communication 36:7, pages 909-919.
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Claire Henry. (2020) Designing Effective Digital Advertisements to Prevent Online Consumption of Child Sexual Exploitation Material. Journal of Child Sexual Abuse 29:8, pages 877-899.
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R. Lance Holbert, Bruce W. Hardy, Esul Park, Nicholas W. Robinson, Heeyoung Jung, Chen Zeng, Erin Drouin & Kelly Sweeney. (2018) Addressing a statistical power-alpha level blind spot in political- and health-related media research: discontinuous criterion power analyses. Annals of the International Communication Association 42:2, pages 75-92.
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Articles from other publishers (8)

Hans Hoeken, Karin Fikkers, Anita Eerland, Bregje Holleman, Jos van Berkum & Henk Pander Maat. (2022) The Perceived Convincingness Model: why and under what conditions processing fluency and emotions are valid indicators of a message’s perceived convincingness. Communication Theory 32:4, pages 488-496.
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Kim Fridkin, Patrick Kenney, Manuel Gutiérrez & Ryan Deutsch. (2021) The Impact of Emotional Responses to Public Service Announcements: The Case of Gun Violence in Schools. American Politics Research 49:4, pages 347-358.
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E. Megan Lachmar, Adam Farero, Erica Rouleau-Mitchell, Tim Welch & Andrea Wittenborn. (2019) A Brief Multimedia Intervention for the Transition to Parenthood: A Stage I Pilot Trial. Contemporary Family Therapy 41:4, pages 357-367.
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Tim Welch, Erica Rouleau-Mitchell, Adam Farero, E. Megan Lachmar & Andrea K. Wittenborn. (2018) Maintaining Relationship Quality During the Transition to Parenthood: The Need for Next Generation Interventions. Contemporary Family Therapy 41:2, pages 211-218.
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Ilwoo Ju. (2017) The effects of advertising skepticism in consumer prescription drug advertising. International Journal of Pharmaceutical and Healthcare Marketing 11:4, pages 395-411.
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백혜진. (2016) How Fear and Perceived Effectiveness of Antismoking Messages Affect Smokers’ Quitting Intention: Application of Stage of Change. Journal of Public Relations 20:2, pages 1-27.
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Megan A. MorenoNatalie GoniuPeter S. MorenoDouglas Diekema. (2013) Ethics of Social Media Research: Common Concerns and Practical Considerations. Cyberpsychology, Behavior, and Social Networking 16:9, pages 708-713.
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S. Bollinger & M. W. Kreuter. (2012) Real-time moment-to-moment emotional responses to narrative and informational breast cancer videos in African American women. Health Education Research 27:3, pages 537-543.
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