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Articles

Effects of Emotional Tone and Visual Complexity on Processing Health Information in Prescription Drug Advertising

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Pages 42-48 | Published online: 27 Jun 2011

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Jeffrey G. Cox. (2020) Verbal Quantifiers and Communicating Painkiller Side Effect Risk. Health Communication 35:11, pages 1349-1358.
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David Hagenbuch. (2019) Do dissonant ad visuals cause consumers to discount prescription drug side effects?. Health Marketing Quarterly 36:4, pages 337-353.
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Jiawei Liu & Rachel L. Bailey. (2019) Effects of Substance Cues in Negative Public Service Announcements on Cognitive Processing. Health Communication 34:9, pages 964-974.
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Kevin R. Betts, Kathryn J. Aikin, Bridget J. Kelly, Mihaela Johnson, Sarah Parvanta, Brian G. Southwell, Nicole Mack, Janice Tzeng & Linda Cameron. (2019) Taking Repeated Exposure into Account: An Experimental Study of Direct-To-Consumer Prescription Drug Television Ad Effects. Journal of Health Communication 24:5, pages 503-511.
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Jacob T. Fisher, Justin Robert Keene, Richard Huskey & René Weber. (2018) The limited capacity model of motivated mediated message processing: taking stock of the past. Annals of the International Communication Association 42:4, pages 270-290.
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Tianjiao(Grace) Wang & Rachel L. Bailey. (2018) Primary Biological Motivators in Music Media: Motivated Processing of Sex and Violence. Media Psychology 21:1, pages 1-26.
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Zongyuan Wang & Kevin Wise. (2016) Emotional Arousal Shifts the Effect of Ad Placement on Ad Recognition. Media Psychology 19:4, pages 479-504.
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Jennifer Gerard Ball, Danae Manika & Patricia Stout. (2016) Causes and consequences of trust in direct-to-consumer prescription drug advertising. International Journal of Advertising 35:2, pages 216-247.
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Annie Lang, Satoko Kurita, Ya Gao & Bridget Rubenking. (2013) Measuring Television Message Complexity as Available Processing Resources: Dimensions of Information and Cognitive Load. Media Psychology 16:2, pages 129-153.
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Articles from other publishers (13)

Kristen Giombi, Jessica Thompson, Candi Wines, Ryan Haughney, Helen W. Sullivan & Kevin R. Betts. (2023) A scoping review of empirical research on prescription drug promotion. Research in Social and Administrative Pharmacy 19:6, pages 859-872.
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Minkyo Lee & Glenna L. Read. (2022) Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising. Communication & Sport, pages 216747952211475.
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Sungwon Chung & Jongpil Cheon. (2020) Emotional design of multimedia learning using background images with motivational cues. Journal of Computer Assisted Learning 36:6, pages 922-932.
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Jesús García-Madariaga, Ingrit Moya, Nuria Recuero & María-Francisca Blasco. (2020) Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment. Frontiers in Psychology 11.
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Sungwon Chung & Sun Young Lee. (2017) Visual CSR Messages and the Effects of Emotional Valence and Arousal on Perceived CSR Motives, Attitude, and Behavioral Intentions. Communication Research 46:7, pages 926-947.
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Viorela Dan. 2019. The Palgrave Handbook of Deceptive Communication. The Palgrave Handbook of Deceptive Communication 839 855 .
Elizabeth Johnson Avery & Sejin Park. (2018) HPV vaccination campaign fear visuals: An eye-tracking study exploring effects of visual attention and type on message informative value, recall, and behavioral intentions. Public Relations Review 44:3, pages 321-330.
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Sun Young Lee & Sungwon Chung. (2018) Effects of emotional visuals and company–cause fit on memory of CSR information. Public Relations Review 44:3, pages 353-362.
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Madhu Viswanathan, Ronald Duncan, Maria Grigortsuk & Arun Sreekumar. (2021) A Bottom-Up Approach to Understanding Low-Income Patients: Implications for Health-Related Policy. Journal of Law, Medicine & Ethics 46:3, pages 658-664.
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Cornelia Pechmann & Jesse R Catlin. (2016) The effects of advertising and other marketing communications on health-related consumer behaviors. Current Opinion in Psychology 10, pages 44-49.
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Marjorie Delbaere & Erin Willis. (2016) Direct-to-consumer advertising and the role of hope. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing 15:1-2, pages 26-38.
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Richard L Kravitz & Robert A Bell. (2013) Media, messages, and medication: strategies to reconcile what patients hear, what they want, and what they need from medications. BMC Medical Informatics and Decision Making 13:S3.
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Hyojin Kim & Chunsik Lee. (2012) Presumed influence of endorser and fear appeal in DTC prescription drug advertising: Are they overpowering consumers’ judgments?. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing 12:4, pages 247-258.
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