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Youllee Kim & Sungeun Chung. (2023) Risk-Likelihood Perceptions and Preventive Behaviors Against Infectious Diseases: Testing Different Types of Risk-Likelihood Perceptions in the Context of MERS and COVID-19. Health Communication 38:10, pages 2221-2234.
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Ilwoo Ju, Taehwan Park & Jennifer Ohs. (2022) Optimistic Bias and Consumer Prescription Drug Decisions: Influences of Direct to Consumer Advertising and Perceived Susceptibility. Health Communication 37:13, pages 1694-1703.
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Myoungsoon You & Youngkee Ju. (2020) Comparing Outrage Effect on the Risk Perception of Climate Change versus Fine Dust. Health Communication 35:13, pages 1678-1685.
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Jin Seong Park & Ilwoo Ju. (2016) Prescription drug advertising, disease knowledge, and older adults’ optimistic bias about the future risk of alzheimer’s disease. Health Communication 31:3, pages 346-354.
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Articles from other publishers (14)
Peter Johannes Schulz, Francesca Crosignani & Serena Petrocchi. (2023) Critical Test of the Beneficial Consequences of Lifting the Ban on Direct-to-Consumer Advertising for Prescription Drugs in Italy: Experimental Exposure and Questionnaire Study. Journal of Medical Internet Research 25, pages e40616.
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Soyeon Choi, Wilson N. Merrell & Joshua M. Ackerman. (2023) Safety first, but for whom? Shifts in risk perception for self and others following COVID‐19 vaccination. Social and Personality Psychology Compass 17:7.
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Kristen Giombi, Jessica Thompson, Candi Wines, Ryan Haughney, Helen W. Sullivan & Kevin R. Betts. (2023) A scoping review of empirical research on prescription drug promotion. Research in Social and Administrative Pharmacy 19:6, pages 859-872.
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Yan Su, Porismita Borah & Xizhu Xiao. (2022) Understanding the “infodemic”: social media news use, homogeneous online discussion, self-perceived media literacy and misperceptions about COVID-19. Online Information Review 46:7, pages 1353-1372.
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Yuta Takemura, Koryu Sato, Katsunori Kondo & Naoki Kondo. (2022) Characteristics associated with optimistic or pessimistic perception about the probability of contracting COVID-19: A cross-sectional study of Japanese older adults. SSM - Population Health 19, pages 101186.
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Taehwan Park, Ilwoo Ju, Jennifer E. Ohs & Amber Hinsley. (2021) Optimistic bias and preventive behavioral engagement in the context of COVID-19. Research in Social and Administrative Pharmacy 17:1, pages 1859-1866.
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Yam B. Limbu, Christopher McKinley & Valerio Temperini. (2019) A Longitudinal Examination of FDA Warning and Untitled Letters Issued to Pharmaceutical Companies for Violations in Drug Promotion Standards. Journal of Consumer Affairs 53:1, pages 3-23.
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Muhammad Mustafa Raziq, Qazi Mohammed Ahmed, Mansoor Ahmad, Saquib Yusaf, Aymen Sajjad & Salman Waheed. (2018) Advertising skepticism, need for cognition and consumers’ attitudes. Marketing Intelligence & Planning 36:6, pages 678-693.
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정현주 & Hyun Soon Park. (2017) Exploratory Study on the Reconceptualization of Optimistic Bias as a Dual-Dimension Construct. Journal of Public Relations 21:6, pages 1-32.
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Ilwoo Ju. (2017) The effects of advertising skepticism in consumer prescription drug advertising. International Journal of Pharmaceutical and Healthcare Marketing 11:4, pages 395-411.
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Ilwoo Ju. (2017) Thinking about fair balance: how prescription drug advertising disclosure prominence works?. International Journal of Pharmaceutical and Healthcare Marketing 11:1, pages 2-15.
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Gladys B. Asiedu, Sharonne N. Hayes, Karen Patricia Williams, Matthew R. Bondaryk, Michele Y. Halyard, Monica W. Parker, Joyce E. Balls-Berry, Vivian W. Pinn & Carmen Radecki Breitkopf. (2015) Prevalent Health Concerns Among African American Women Belonging to a National Volunteer Service Organization (The Links, Incorporated). Journal of Racial and Ethnic Health Disparities 4:1, pages 19-24.
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Jin Seong Park. (2014) Direct-to-Consumer Prescription Medicine Advertising and Seniors’ Knowledge of Alzheimer’s Disease. American Journal of Alzheimer's Disease & Other Dementiasr 31:1, pages 40-47.
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HO-YOUNG ANTHONY AHN, JIN SEONG PARK & ERIC HALEY. (2014) Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy. Journal of Consumer Affairs 48:1, pages 175-194.
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