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Articles

A Study of the Frequency and Social Determinants of Exposure to Cancer-Related Direct-to-Consumer Advertising Among Breast, Prostate, and Colorectal Cancer Patients

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Soumya J. Niranjan, Audrey Wallace, Beverly R. Williams, Yasemin Turkman, Courtney P. Williams, Smita Bhatia, Sara Knight & Gabrielle B. Rocque. (2019) Trust but Verify: Exploring the Role of Treatment-Related Information and Patient-Physician Trust in Shared Decision Making Among Patients with Metastatic Breast Cancer. Journal of Cancer Education 35:5, pages 885-892.
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Melanie R. Savelli. (2020) How the operationalization of exposure impacts studies on direct-to-consumer advertising of prescription drugs. International Journal of Pharmaceutical and Healthcare Marketing 14:3, pages 409-424.
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