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Health Communication Volume 31, 2016 - Issue 7
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Articles

A Psychophysiological Study of Processing HIV/AIDS Public Service Announcements: The Effects of Novelty Appeals, Sexual Appeals, Narrative Versus Statistical Evidence, and Viewer’s Sex

Jueman (Mandy) ZhangDepartment of Communication Arts, New York Institute of TechnologyCorrespondence[email protected]
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,
Gina Masullo ChenSchool of Journalism, University of Texas at AustinView further author information
,
T. Makana ChockS.I. Newhouse School of Public Communications, Syracuse UniversityView further author information
,
Yi WangDepartment of Communication, University of ConnecticutView further author information
,
Liqiang NiDepartment of Statistics, University of Central FloridaView further author information
&
Valarie SchweisbergerTiVo, Inc.View further author information
Pages 853-862 | Published online: 07 Dec 2015

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Jie Xu. (2023) A Meta-Analysis Comparing the Effectiveness of Narrative vs. Statistical Evidence: Health vs. Non-Health Contexts. Health Communication 38:14, pages 3113-3123.
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Jiangxue (Ashley) Han & Shanshan Lou. (2021) Exploring the effects of perceived character and cued typicality in health narratives. Atlantic Journal of Communication 29:2, pages 106-120.
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Articles from other publishers (7)

Matthew Z. Dudley, Gordon K. Squires, Tracy M. Petroske, Sandra Dawson & Janesse Brewer. (2023) The Use of Narrative in Science and Health Communication: A Scoping Review. Patient Education and Counseling 112, pages 107752.
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Manusheela Pokharel, Helen M. Lillie, Kirara Nagatsuka, Joshua B. Barbour, Chelsea L. Ratcliff & Jakob D. Jensen. (2023) Social media narratives can influence vaccine intentions: The impact of depicting regret and character death. Computers in Human Behavior 141, pages 107612.
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Meiqi Xin, Neil S Coulson, Crystal Li Jiang, Elizabeth Sillence, Andrew Chidgey, Norman Nok Man Kwan, Winnie W S Mak, William Goggins, Joseph Tak Fai Lau & Phoenix Kit Han Mo. (2021) Web-Based Behavioral Intervention Utilizing Narrative Persuasion for HIV Prevention Among Chinese Men Who Have Sex With Men (HeHe Talks Project): Intervention Development. Journal of Medical Internet Research 23:9, pages e22312.
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Markus Schäfer. 2021. Prävention und Gesundheitsförderung. Prävention und Gesundheitsförderung 317 326 .
Markus Schäfer. 2020. Prävention und Gesundheitsförderung. Prävention und Gesundheitsförderung 1 10 .
Anne Reinhardt & Constanze Rossmann. 2019. Handbuch der Gesundheitskommunikation. Handbuch der Gesundheitskommunikation 481 492 .
Anne Reinhardt & Constanze Rossmann. 2018. Handbuch Gesundheitskommunikation. Handbuch Gesundheitskommunikation 1 13 .

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