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Health Communication Volume 31, 2016 - Issue 9
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Articles

Evaluating the Persuasiveness of an HIV Mass Communication Campaign Using Gain-Framed Messages and Aimed at Creating a Superordinate Identity

Gabriele PratiDepartment of Psychology, University of Bologna, ItalyCorrespondence[email protected]
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,
Davide MazzoniDepartment of Psychology, University of Bologna, ItalyView further author information
,
Elvira CicognaniDepartment of Psychology, University of Bologna, ItalyView further author information
,
Cinzia AlbanesiDepartment of Psychology, University of Bologna, ItalyView further author information
&
Bruna ZaniDepartment of Psychology, University of Bologna, ItalyView further author information
Pages 1097-1104 | Published online: 09 Feb 2016

Citations (14)

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Read on this site (3)

Noriel P. Calaguas. (2020) Predictors of Condom Use among Gay and Bisexual Men in the Philippines. International Journal of Sexual Health 32:3, pages 188-198.
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John O. Olawepo, Jennifer R. Pharr & Axenya Kachen. (2019) The use of social marketing campaigns to increase HIV testing uptake: a systematic review. AIDS Care 31:2, pages 153-162.
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Davide Mazzoni, Gabriele Prati, Elvira Cicognani, Cinzia Albanesi & Bruna Zani. (2017) “Is it your concern?” perceived similarity and identification with the characters of the 2012–2013 Italian media campaign against AIDS. Journal of HIV/AIDS & Social Services 16:4, pages 303-316.
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Articles from other publishers (11)

Ling Jiang, Huihui Liu & Nan Jiang. (2023) The Effects of Emotion, Spokesperson Type, and Benefit Appeals on Persuasion in Health Advertisements: Evidence from Macao. Behavioral Sciences 13:11, pages 917.
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Fatemeh Alipour, Mohsen Shams, Mostafa Maleki & Ali Mousavizadeh. (2023) An application of social marketing for promoting HIV testing in Iran. BMC Public Health 23:1.
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Julie Riddell, Gemma Teal, Paul Flowers, Nicola Boydell, Nicky Coia & Lisa McDaid. (2020) Mass media and communication interventions to increase HIV testing among gay and other men who have sex with men: Social marketing and visual design component analysis. Health: An Interdisciplinary Journal for the Social Study of Health, Illness and Medicine 26:3, pages 338-360.
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Cynthia Morton, Sabrina Habib & Jon Morris. (2021) What women want: the effect of health agency advertising on patient-doctor communication. International Journal of Pharmaceutical and Healthcare Marketing 15:3, pages 451-465.
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Darren Langdridge, Paul Flowers, Julie Riddell, Nicola Boydell, Gemma Teal, Nicky Coia & Lisa McDaid. (2020) A qualitative examination of affect and ideology within mass media interventions to increase HIV testing with gay men garnered from a systematic review. British Journal of Health Psychology 26:1, pages 132-160.
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Noriel P. Calaguas. (2020) Factors Affecting the Intent to Use HIV Testing Services of Filipino Men Who Have Sex With Men: A Structural Equation Model. Journal of the Association of Nurses in AIDS Care 31:6, pages 621-631.
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Meiqi Xin, Kasisomayajula Viswanath, Angela Yuen-Chun Li, Wangnan CAO, Yuhong HU, Joseph Tak-Fai Lau & Phoenix Kit-Han Mo. (2020) The Effectiveness of Electronic Health Interventions for Promoting HIV-Preventive Behaviors Among Men Who Have Sex With Men: Meta-Analysis Based on an Integrative Framework of Design and Implementation Features. Journal of Medical Internet Research 22:5, pages e15977.
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Long Hoang Nguyen, Bach Xuan Tran, Luis E. C. Rocha, Huong Lan Thi Nguyen, Cui Yang, Carl A. Latkin, Anna Thorson & Susanne Strömdahl. (2019) A Systematic Review of eHealth Interventions Addressing HIV/STI Prevention Among Men Who Have Sex With Men. AIDS and Behavior 23:9, pages 2253-2272.
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Lisa McDaid, Julie Riddell, Gemma Teal, Nicola Boydell, Nicky Coia & Paul Flowers. (2019) The Effectiveness of Social Marketing Interventions to Improve HIV Testing Among Gay, Bisexual and Other Men Who Have Sex with Men: A Systematic Review. AIDS and Behavior 23:9, pages 2273-2303.
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Paul Flowers, Julie Riddell, Nicola Boydell, Gemma Teal, Nicky Coia & Lisa McDaid. (2019) What are mass media interventions made of? Exploring the active content of interventions designed to increase HIV testing in gay men within a systematic review . British Journal of Health Psychology.
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Chadwick K. Campbell, Sheri A. Lippman, Nicholas Moss & Marguerita Lightfoot. (2018) Strategies to Increase HIV Testing Among MSM: A Synthesis of the Literature. AIDS and Behavior 22:8, pages 2387-2412.
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