Advanced search
Publication Cover
Health Communication Volume 35, 2020 - Issue 6
Submit an article Journal homepage
648
Views
6
CrossRef citations to date
0
Altmetric
Articles

Consumer’s Regulatory Knowledge of Prescription Drug Advertising and Health Risk Awareness: The Moderating Role of Risk Information Prominence

Ilwoo JuDepartment of Communication, College of Arts and Sciences, Saint Louis UniversityView further author information
,
Jennifer E. OhsDepartment of Communication, College of Arts and Sciences, Saint Louis UniversityView further author information
&
Jin Seong ParkDepartment of Mass Communication, Incheon National University Institute of Social SciencesCorrespondence[email protected]
View further author information
Pages 696-706 | Published online: 05 Mar 2019

Citations (6)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Haeran Jae & Devon S. DelVecchio. (2022) Aliterate Consumers’ Processing of Drug Risk Information inDirect-to-Consumer Pharmaceutical Advertising. Journal of Global Marketing 35:2, pages 115-132.
Read now

Articles from other publishers (5)

Izabela Fulone, Cathal Cadogan, Silvio Barberato-Filho, Cristiane Cássia Bergamaschi, Lauren Giustti Mazzei, Luis Phillipe Lopes, Marcus Tolentino Silva & Luciane C Lopes. (2023) Pharmaceutical policies: effects of policies regulating drug marketing. Cochrane Database of Systematic Reviews 2023:6.
Crossref
Kristen Giombi, Jessica Thompson, Candi Wines, Ryan Haughney, Helen W. Sullivan & Kevin R. Betts. (2023) A scoping review of empirical research on prescription drug promotion. Research in Social and Administrative Pharmacy 19:6, pages 859-872.
Crossref
Francisco J. Martínez-López, Yangchun Li, Changyuan Feng, Huaming Liu & Marc Sansó-Mata. (2022) “What I’ve received doesn’t match what I saw online”: Effects of purchase-risk notices on reducing online returns. Information & Management 59:8, pages 103720.
Crossref
Jennifer Gerard Ball & Ilene L. Hollin. (2022) Attention to price disclosures in direct-to-consumer prescription drug advertising and the impact on drug perceptions. Research in Social and Administrative Pharmacy 18:8, pages 3402-3413.
Crossref
Kristen Giombi, Catherine Viator, Juliana Hoover, Janice Tzeng, Helen W. Sullivan, Amie C. O’Donoghue, Brian G. Southwell & Leila C. Kahwati. (2022) The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science. PLOS ONE 17:2, pages e0263339.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.