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Health Communication Volume 38, 2023 - Issue 7
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Research Article

How Does Online e-cigarette Advertisement Promote Youth’s e-cigarettes Use? The Mediating Roles of Social Norm and Risk Perceptions

Xia Zhenga The Media School, Indiana University at BloomingtonCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-1269-4543View further author information
ORCID Icon &
Hsien-Chang Linb School of Public Health, Indiana UniversityView further author information
Pages 1388-1394 | Published online: 06 Dec 2021

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Jingjing Han, Xia Zheng, Bin Shen & Shaojing Sun. (2022) Nonsmokers’ Responses to Online E-Cigarette Commercials: Effects of Argument Quantity and Celebrity Endorsement. Substance Use & Misuse 57:6, pages 948-955.
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Lionel Ng, Xian Yi Ng & Yvette van der Eijk. (2023) Vaping in a heavily regulated setting: cross-sectional survey of e-cigarette use, perceptions and social media exposure. Tobacco Control, pages tc-2022-057805.
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Young-shin Lim & Ji Young Lee. (2023) A Comparative Analysis of E-Cigarette and Cigarette Posts on Instagram. International Journal of Environmental Research and Public Health 20:4, pages 3116.
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Megan E. Roberts, Brittney Keller-Hamilton & Amy K. Ferketich. (2022) Testing if attitudes mediate the association between advertising exposure and adolescent tobacco use. Addictive Behaviors 134, pages 107415.
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