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Health Communication Volume 39, 2024 - Issue 5
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Research Article

An Exploratory Content Analysis of the Use of Health Communication Strategies and Presence of Objectification in Fitness Influencer Social Media Posts

Jessica Fitts Willoughbya The Edward R. Murrow College of Communication, Washington State UniversityCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-1118-9502View further author information
ORCID Icon,
Leticia Coutoa The Edward R. Murrow College of Communication, Washington State UniversityView further author information
,
Soojung Kanga The Edward R. Murrow College of Communication, Washington State UniversityView further author information
,
Jordyn Randallb Department of Educational Psychology, University of North TexasView further author information
,
Alex W. Kirkpatricka The Edward R. Murrow College of Communication, Washington State UniversityView further author information
,
Danielle Ka Lai Leea The Edward R. Murrow College of Communication, Washington State UniversityView further author information
,
Yan Suc School of Journalism and Communication, Peking UniversityView further author information
,
Alicia M. Boothd Communication Department, Utah Tech UniversityView further author information
&
Shawn Domgaarda The Edward R. Murrow College of Communication, Washington State UniversityView further author information
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Pages 888-895 | Published online: 30 Mar 2023

Citations (4)

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Read on this site (2)

Marloes de Brabandere, Ini Vanwesenbeeck, Liselot Hudders & Verolien Cauberghe. #workoutathome: How Instructions in the Captions of Fitfluencers’ Posts Impact Adolescents’ Body Satisfaction and Intention to Exercise. Health Communication 0:0, pages 1-15.
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Leticia Couto & Jessica Fitts Willoughby. #LoveYourBody: An Experimental Test of the Effects of Objectification and Body Appreciation Content on Instagram Fitness and Health Posts Among Young Women. Health Communication 0:0, pages 1-9.
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Articles from other publishers (2)

L. Monique Ward, Morgan C. Jerald, Petal Grower, Elizabeth A. Daniels & Stephanie Rowley. (2023) Primping, performing, and policing: Social media use and self-sexualization among U.S. White, Black, and Asian-American adolescent girls. Body Image 46, pages 324-335.
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Nerissa George, Rachel de Long, Rukhsana Ahmed, Marilyn Kacica & Jennifer A. Manganello. (2023) Maternal health posts shared on Instagram: a content analysis of popular birthing and parenting accounts. Frontiers in Communication 8.
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