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Original Articles

The persuasiveness of metaphor: A replication and extension

Pages 67-83 | Published online: 01 Apr 2009

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (6)

Ailsa Kolsaker, Dirk Görtz & David Gilbert. (2016) Making sense of metaphor: The impact of target-group-specific headlines in direct mail. Journal of Marketing Communications 22:1, pages 56-82.
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Bryan B. Whaley. (1997) Perceptions of Rebuttal Analogy: Politeness and Implications for Persuasion. Argumentation and Advocacy 33:4, pages 161-169.
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Ngure wa Mwachofi. (1995) Apprehending the power and ideological import of metaphor in president de Klerk's Rhetoric. Howard Journal of Communications 5:4, pages 331-352.
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Jan Bosman & Louk Hagendoorn. (1991) Effects of Literal and Metaphorical Persuasive Messages. Metaphor and Symbolic Activity 6:4, pages 271-292.
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Jan Bosman. (1987) Persuasive Effects of Political Metaphors. Metaphor and Symbolic Activity 2:2, pages 97-113.
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SusanA. Siltanen. (1986) “Butterflies are rainbows?”: A developmental investigation of metaphor Comprehension. Communication Education 35:1, pages 1-12.
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Articles from other publishers (7)

Paul H. Thibodeau & Stephen J. Flusberg. 2022. Dynamism in Metaphor and Beyond. Dynamism in Metaphor and Beyond 223 240 .
Paul H. Thibodeau, Teenie Matlock & Stephen J. Flusberg. (2019) The role of metaphor in communication and thought. Language and Linguistics Compass 13:5, pages e12327.
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Kristine Lundgren & Hiram Brownell. (2016) Figurative Language Deficits Associated With Right Hemisphere Disorder. Perspectives of the ASHA Special Interest Groups 1:2, pages 66-81.
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Zouheir A. Maalej. (2015) Mono-modal and multi-modal metaphors and metonymies in policy change: the case of the KSU2030 strategic plan. Language Sciences 47, pages 1-17.
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Pamela K. Morris & Katya Maslakowski. (2012) Branding the Divine: Albrech Dürer’s Praying Hands and the Branding of Iconography. The Journal of Religion and Popular Culture 24:2, pages 260-276.
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Pradeep Sopory & James Price Dillard. (2002) The Persuasive Effects of Metaphor: A Meta-Analysis. Human Communication Research 28:3, pages 382-419.
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Bryan B. Whaley & Lisa Smith Wagner. (2016) Rebuttal Analogy in Persuasive Messages. Journal of Language and Social Psychology 19:1, pages 66-84.
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