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Southern Speech Communication Journal Volume 53, 1988 - Issue 2
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Original Articles

Prosocial behavior in advertising aimed at children: A content analysis

Daniel A. Stout Jr. Assistant Professors in the Department of Communications, Brigham Young University, Provo, UT, 84602
&
Russell H. Mouritsen Assistant Professors in the Department of Communications, Brigham Young University, Provo, UT, 84602
Pages 159-174 | Published online: 01 Apr 2009

Citations (2)

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Read on this site (1)

DanielA. Stout, DennisG. Martin & Li Zhang. (1994) Changes in consumption values reflected in Chinese newspaper advertising. New Jersey Journal of Communication 2:2, pages 146-168.
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Articles from other publishers (1)

Jeffrey Goldstein. (1999) Children and Advertising — The Research. International Journal of Advertising and Marketing to Children 1:2, pages 113-118.
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