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Economics of Innovation and New Technology Volume 25, 2016 - Issue 1
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Original Articles

Advertising and R&D: theory and evidence from France

Philippe AskenazyParis School of Economics – CNRS–ENS, Paris, FranceCorrespondence[email protected]
,
Thomas BredaParis School of Economics – CNRS–ENS, Paris, France
&
Delphine IracBanque de France, Paris, France
Pages 33-56 | Received 26 Jan 2015, Accepted 04 Apr 2015, Published online: 04 Jun 2015

Citations (10)

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Dai Yannan, Alim Al Ayub Ahmed, Tsung-Hsien Kuo, Haider Ali Malik, Abdelmohsen A. Nassani, Mohamed Haffar, Wanich Suksatan & Dania Patrick Femi Iramofu. (2022) Impact of CSR, innovation, and green investment on sales growth: new evidence from manufacturing industries of China and Saudi Arabia. Economic Research-Ekonomska Istraživanja 35:1, pages 4537-4556.
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Nikolay Chichkanov, Ian Miles & Veronika Belousova. (2021) Drivers for innovation in KIBS: evidence from Russia. The Service Industries Journal 41:7-8, pages 489-511.
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Articles from other publishers (8)

Serhat Konuk, Ömer Tuğsal Doruk & Yıldırım Beyazıt Önal. (2023) An empirical investigation of the relationship between brand value and firm value: Evidence from Turkey. International Journal of Finance & Economics.
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He-Boong Kwon, Jooh Lee & Laee Choi. (2022) Exploring the synergy between R&D and advertising and firm performance: a neural network approach. Benchmarking: An International Journal 30:5, pages 1672-1694.
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Jooh Lee & He-Boong Kwon. (2021) Synergistic effect of R&D and exports on performance in US manufacturing industries: high-tech vs low-tech. Journal of Modelling in Management 18:2, pages 343-371.
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Zhifang Su, Luhan Wang, Jing Liao & Xin Cui. (2023) Peer effects in corporate advertisement expenditure: Evidence from China. Research in International Business and Finance 64, pages 101808.
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He-Boong Kwon, Jooh Lee & Laee Choi. (2022) Dynamic interplay of operations and R&D capabilities in U.S. high-tech firms: Predictive impact analysis. International Journal of Production Economics 247, pages 108439.
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Parisa Pourkarimi & Gamal Atallah. (2019) The Impact of Cooperative R&D and Advertising on Innovation and Welfare. Journal of Quantitative Economics 18:1, pages 143-167.
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Jian Xu, Feng Liu & You-hua Chen. (2019) R&D, Advertising and Firms’ Financial Performance in South Korea: Does Firm Size Matter?. Sustainability 11:14, pages 3764.
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Marjan Raoufinia, Vahid Baradaran & Reza Shahrjerdi. (2019) A dynamic differential oligopoly game with sticky price and advertising. Kybernetes 48:3, pages 586-611.
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