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Research Article

China’s New Mania for Live Streaming: Gender Differences in Motives and Uses of Social Live Streaming Services

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Read on this site (10)

Xiaoping Zhang, Xusen Cheng & Xiaowen Huang. (2023) “Oh, My God, Buy It!” Investigating Impulse Buying Behavior in Live Streaming Commerce. International Journal of Human–Computer Interaction 39:12, pages 2436-2449.
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Hyung-Min Kim & Minseong Kim. (2023) Viewership Motivations of Live Game Streaming Via Over-the-Top Apps: Measurement Scale Development and Validation. International Journal of Human–Computer Interaction 39:10, pages 2102-2114.
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Banghui Zhang, Yonghan Zhu, Jie Deng, Weiwei Zheng, Yang Liu, Chunshun Wang & Rongcan Zeng. (2023) “I Am Here to Assist Your Tourism”: Predicting Continuance Intention to Use AI-based Chatbots for Tourism. Does Gender Really Matter?. International Journal of Human–Computer Interaction 39:9, pages 1887-1903.
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Dandan He, Zhong Yao, Pengfei Tang & Yuanhong Ma. (2023) Impacts of different interactions on viewers’ sense of virtual community: an empirical study of live streaming platform. Behaviour & Information Technology 42:7, pages 940-960.
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Nguyen Huu Khoi & Angelina Nhat-Hanh Le. (2023) Real-Time Interactivity and Impulsive Buying in Livestreaming Commerce: The Focal Intermediary Role of Inspiration. International Journal of Human–Computer Interaction 0:0, pages 1-16.
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Qi Yan, James Shen Huawen & Ben Ye Haobin. (2022) Embracing panda—assessing the leisure pursuits of subscribers to China’s iPanda live streaming platform. Leisure Studies 41:3, pages 341-355.
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Xiao-Yu Xu, Lu-Yao Wang, Kai Zhao & Fang-Kai Chang. (2021) The Migration of Viewers in Gaming Streaming: The Perspective of a Push-Pull-Mooring Model. International Journal of Human–Computer Interaction 37:14, pages 1330-1346.
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Zhang Hao Goh, Edson C. Tandoc$suffix/text()$suffix/text() & Bin Ng. (2021) “Live” Together with You: Livestream Views Mitigate the Effects of Loneliness on Well-being. Journal of Broadcasting & Electronic Media 65:4, pages 505-524.
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Tom Evens, Amandine Henderickx & Lieven De Marez. (2021) Generation Stream: The Audiovisual Repertoire of Teenagers. Journal of Broadcasting & Electronic Media 65:2, pages 185-204.
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Articles from other publishers (19)

Tin Trung Nguyen & Ekant Veer. (2024) Why people watch user-generated videos? A systematic review and meta-analysis. International Journal of Human-Computer Studies 181, pages 103144.
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Sijun Wang. (2023) Why do female audiences subscribe to these types of streamers? An empirical study on the motivations of Chinese Huya users. Frontiers in Psychology 14.
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Fengyi Deng, Yajun Lin & Xia Jiang. (2023) Influence mechanism of consumers’ characteristics on impulsive purchase in E-commerce livestream marketing. Computers in Human Behavior 148, pages 107894.
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Wen-Kuo Chen, Fatih Yanbegi, Andri Dayarana K. Silalahi, Pantas H. Silaban, Ixora Javanisa Eunike & Serhan Demirci. (2023) The Role of Trust Transfer in Facilitating Stickiness Behavior in Live Streaming: A Socio-technical Perspective. The Role of Trust Transfer in Facilitating Stickiness Behavior in Live Streaming: A Socio-technical Perspective.
Jung-Kuei Hsieh, Werner H. Kunz & Ai-Yun Wu. (2022) Virtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory. Internet Research 33:4, pages 1597-1632.
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Yujun Xu, Sommer Kapitan & Megan Phillips. (2023) The commercial impact of live streaming: A systematic literature review and future research agenda. International Journal of Consumer Studies.
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Runting Zhong, Saihong Han & Zi Wang. (2023) Developing personas for live streaming commerce platforms with user survey data. Universal Access in the Information Society.
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Ali Kneisel & Miglena Sternadori. (2022) Effects of parasocial affinity and gender on live streaming fans’ motivations. Convergence: The International Journal of Research into New Media Technologies 29:2, pages 322-341.
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Tian Yu, Yan Chen & Xin (Robert) Luo. (2023) How do live-streaming platforms facilitate persuasion in political campaigns? Theory and empirical evidence from the perspective of affordance actualization. Information & Management 60:3, pages 103775.
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Yingying Ma. (2023) Effects of interactivity affordance on user stickiness in livestream shopping:identification and gratification as mediators. Heliyon 9:1, pages e12917.
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Xiuxiang Li, Yingqi Wu & Yi Jiang. (2022) The value of tourism public opinion management in social governance: A study on the impact of electronic word-of-mouth perception on people’s livelihood well-being. Frontiers in Psychology 13.
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Xinjia Tong, Yuangao Chen, Shasha Zhou & Shuiqing Yang. (2022) How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender. Journal of Retailing and Consumer Services 67, pages 103031.
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Yi Xu, Yixin Ye & Yixuan Liu. (2022) Understanding Virtual Gifting in Live Streaming by the Theory of Planned Behavior. Human Behavior and Emerging Technologies 2022, pages 1-12.
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Grace H Wolff & Cuihua Shen. (2022) Audience size, moderator activity, gender, and content diversity: Exploring user participation and financial commitment on Twitch.tv. New Media & Society, pages 146144482110699.
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Yingying Ma. (2021) Elucidating determinants of customer satisfaction with live-stream shopping: An extension of the information systems success model. Telematics and Informatics 65, pages 101707.
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Xiao-Yu Xu, Wen-Bo Niu, Qing-Dan Jia, Lebogang Nthoiwa & Li-Wei Li. (2021) Why Do Viewers Engage in Video Game Streaming? The Perspective of Cognitive Emotion Theory and the Moderation Effect of Personal Characteristics. Sustainability 13:21, pages 11990.
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Qihang Qiu, Yifan Zuo & Mu Zhang. (2021) Can Live Streaming Save the Tourism Industry from a Pandemic? A Study of Social Media. ISPRS International Journal of Geo-Information 10:9, pages 595.
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Luis Javier Cabeza-Ramírez, Guzmán Antonio Muñoz-Fernández & Luna Santos-Roldán. (2021) Video Game Streaming in Young People and Teenagers: Uptake, User Groups, Dangers, and Opportunities. Healthcare 9:2, pages 192.
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Yi Xu & Yixin Ye. (2020) Who Watches Live Streaming in China? Examining Viewers’ Behaviors, Personality Traits, and Motivations. Frontiers in Psychology 11.
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