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Research Article
aiWOM: Artificial Intelligence Word-of-Mouth. Conceptualizing Consumer-to-AI Communication
Vito Tassielloa Liverpool Business School, Liverpool John Moores University, Liverpool, UKCorrespondence[email protected]
https://orcid.org/0000-0001-9217-9316View further author information
https://orcid.org/0000-0001-9217-9316View further author information, Cesare Amatullib University of Bari Aldo Moro, Bari, Italyhttps://orcid.org/0000-0002-6296-2569View further author information
https://orcid.org/0000-0002-6296-2569View further author information, Jack S. Tillotsonc University of Vaasa, School of Marketing and Communication, Vassa, Finlandhttps://orcid.org/0000-0003-4848-0552View further author information
https://orcid.org/0000-0003-4848-0552View further author information & Benjamin Lakerd Henley Business School, University of Reading, Reading, UKhttps://orcid.org/0000-0003-0850-9744View further author information
https://orcid.org/0000-0003-0850-9744View further author information