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Articles

Impact of Multiple Perceived Value on Consumers' Brand Preference and Purchase Intention: A Case of Snack Foods

Pages 386-397 | Published online: 21 Sep 2010

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Janine Williams, Nicholas Ashill & Peter Thirkell. (2016) How is value perceived by children?. Journal of Business Research 69:12, pages 5875-5885.
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Mónica Gómez-Suárez, Myriam Quinones & Maria Jesús Yagúe. (2016) Store brand evaluative process in an international context. International Journal of Retail & Distribution Management 44:7, pages 754-771.
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Panja Senadisai, Jirasek Trimetsoon & Wanno Fongsuwan. (2015) Lactose Free Milk and Dairy Product Purchasing Habit Variables of Bangkok Thailand Metropolitan Consumers. Research Journal of Business Management 9:2, pages 364-377.
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Carla Marano Marcolini, Manuel Parras Rosa & Esther Lopez-Zafra. (2015) Designations and consumer perceptions. British Food Journal 117:3, pages 1188-1204.
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Sanjit Kumar Roy, Walfried M. Lassar & Gul T. Butaney. (2014) The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites. European Journal of Marketing 48:9/10, pages 1828-1849.
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Lalit Mohan Kathuria & Paramjeet Gill. (2013) Purchase of branded commodity food products: empirical evidence from India. British Food Journal 115:9, pages 1255-1280.
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