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Journal of Food Products Marketing Volume 16, 2010 - Issue 4
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Articles

Indian Consumers' Value-Based New Food Product Adoption

Zee-Sun Yun Michigan State University, East Lansing, Michigan, USACorrespondence[email protected]
&
Dawn Thorndyke Pysarchik Michigan State University, East Lansing, Michigan, USA
Pages 398-417 | Published online: 21 Sep 2010

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Read on this site (3)

Lalit Mohan Kathuria & Varinder Singh. (2016) Product Attributes as Purchase Determinants of Imported Fruits in Indian Consumers. Journal of Food Products Marketing 22:4, pages 501-520.
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Arpita Khare, S. K. Pandey & Preshth Bhardwaj. (2014) Impact of Culture, Cosmopolitanism, and Price on Local Store Loyalty: An Empirical Study from India. Journal of International Consumer Marketing 26:3, pages 185-200.
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Priyanka Parvathi & Hermann Waibel. (2013) Fair Trade and Organic Agriculture in Developing Countries: A Review. Journal of International Food & Agribusiness Marketing 25:4, pages 311-323.
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Articles from other publishers (3)

Tabassum AliAftab AlamJabir Ali. (2018) Factors Affecting Consumers’ Purchase Behaviour for Health and Wellness Food Products in an Emerging Market. Global Business Review 22:1, pages 151-168.
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Tabassum Ali, Aftab Alam & Jabir Ali. (2015) Market structure analysis of health and wellness food products in India. British Food Journal 117:7, pages 1859-1871.
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Lalit Mohan Kathuria & Paramjeet Gill. (2013) Purchase of branded commodity food products: empirical evidence from India. British Food Journal 115:9, pages 1255-1280.
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