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Journal of Food Products Marketing Volume 18, 2012 - Issue 4
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Articles

The Determinants of Retail Loyalty of Indian Consumers

Zee-Sun Yun Department of Family and Consumer Sciences, Western Michigan University, Kalamazoo, Michigan, USA
,
Dawn Thorndike Pysarchik Department of Advertising, Public Relations and Retailing, Michigan State University, East Lansing, Michigan, USACorrespondence[email protected]
&
Chitra Srivastava Dabas Department of Advertising, Public Relations and Retailing, Michigan State University, East Lansing, Michigan, USA
Pages 268-286 | Published online: 03 Jul 2012

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Dev Narayan Sarkar & Kaushik Kundu. (2017) The effect of embeddedness on purchase behaviour of rural unorganised retailers: implications for transnational corporations in developing economies. Transnational Corporations Review 9:3, pages 169-189.
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Key Pousttchi & Yvonne Hufenbach. (2014) Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment. International Journal of Electronic Commerce 18:4, pages 17-42.
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Arpita Khare, S. K. Pandey & Preshth Bhardwaj. (2014) Impact of Culture, Cosmopolitanism, and Price on Local Store Loyalty: An Empirical Study from India. Journal of International Consumer Marketing 26:3, pages 185-200.
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Articles from other publishers (1)

Li Cui, Shanshan He, Hepu Deng & Xiaoyi Wang. (2022) Sustaining customer loyalty of fresh food e-tailers: an empirical study in China. Asia Pacific Journal of Marketing and Logistics 35:3, pages 669-686.
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