Child Influence: Depth Interviews with Pre-Operational Child Consumers and Their Parents

Carol J. Gaumer Frostburg State University, Frostburg, Maryland, USACorrespondence[email protected]

Carol S. Arnone Frostburg State University, Frostburg, Maryland, USA

Cathy Ashley-Cotleur Frostburg State University, Frostburg, Maryland, USA

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Vytautas Dikčius, Indrė Pikturnienė, Eleonora Šeimienė, Vilmantė Pakalniškienė, Monika Kavaliauskė & James Reardon. (2019) Who Convinces Whom? Parent and Child Perceptions of Children's Engagement in Parental Purchase Decisions. Journal of Promotion Management 25:2, pages 252-269.
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Articles from other publishers (2)

Kátia Eloisa Bertol, Patricia Liebesny Broilo, Lélis Balestrin Espartel & Kenny Basso. (2017) Young children’s influence on family consumer behavior. Qualitative Market Research: An International Journal 20:4, pages 452-468.
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Siril Alm & Svein Ottar Olsen. (2015) Exploring seafood socialization in the kindergarten: an intervention’s influence on children’s attitudes. Young Consumers 16:1, pages 36-49.
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Child Influence: Depth Interviews with Pre-Operational Child Consumers and Their Parents

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Child Influence: Depth Interviews with Pre-Operational Child Consumers and Their Parents

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