Citations (22)
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Jittima Kongmanon & Phallapa Petison. (2022) What do you see and what do you recall?: Using eye tracking to understand product placement. Cogent Business & Management 9:1.
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Brigitte Naderer, Jörg Matthes & Patrick Zeller. (2018) Placing snacks in children's movies: cognitive, evaluative, and conative effects of product placements with character product interaction. International Journal of Advertising 37:6, pages 852-870.
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Fariba Esmaeilpour, Kambiz Heidarzadeh Hanzaee, Yazdan Mansourian & Mohsen Khounsiavash. (2018) Children’s Food Choice: Advertised Food Type, Health Knowledge and Entertainment. Journal of Food Products Marketing 24:4, pages 476-494.
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Marla B. Royne, Christine M. Kowalczyk, Marian Levy & Alexa K. Fox. (2017) Milk, juice, or cola? Exploring the effect of product placement on children’s attitudes and behavior. Health Marketing Quarterly 34:2, pages 128-141.
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Articles from other publishers (17)
Dulanjana Gamage, Nisha Jayasuriya, Nilmini Rathnayake, Kithmini Minoma Herath, Diunugalge Peshala Seuvandi Jayawardena & Diluksha Yasith Senarath. (2023) Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention. Journal of Asia Business Studies 17:6, pages 1110-1124.
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Nan Lei, Zechen Liu, Lin Xiang, Lihong Ye & Juan Zhang. (2022) The extent and nature of television food and non-alcoholic beverage advertising to children during chinese New Year in Beijing, China. BMC Public Health 22:1.
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Emma Boyland, Lauren McGale, Michelle Maden, Juliet Hounsome, Angela Boland, Kathryn Angus & Andrew Jones. (2022) Association of Food and Nonalcoholic Beverage Marketing With Children and Adolescents’ Eating Behaviors and Health. JAMA Pediatrics 176:7, pages e221037.
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Christian Nyemcsok, Samantha L. Thomas, Hannah Pitt, Simone Pettigrew, Rebecca Cassidy & Mike Daube. (2021) Young people's reflections on the factors contributing to the normalisation of gambling in Australia. Australian and New Zealand Journal of Public Health 45:2, pages 165-170.
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Ana Munguía-Serrano, Lizbeth Tolentino-Mayo, Florence L. Théodore & Stefanie Vandevijvere. (2020) Nutritional Quality of Hidden Food and Beverage Advertising Directed to Children: Extent and Nature of Product Placement in Mexican Television Programs. International Journal of Environmental Research and Public Health 17:9, pages 3086.
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Victoria Villegas-Navas, Maria-Jose Montero-Simo & Rafael A. Araque-Padilla. (2020) The Effects of Foods Embedded in Entertainment Media on Children’s Food Choices and Food Intake: A Systematic Review and Meta-Analyses. Nutrients 12:4, pages 964.
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Villegas-Navas, Montero-Simo & Araque-Padilla. (2019) Investigating the Effects of Non-Branded Foods Placed in Cartoons on Children’s Food Choices through Type of Food, Modality and Age. International Journal of Environmental Research and Public Health 16:24, pages 5032.
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Christian Nyemcsok, Samantha L. Thomas, Amy Bestman, Hannah Pitt, Mike Daube & Rebecca Cassidy. (2018) Young people’s recall and perceptions of gambling advertising and intentions to gamble on sport. Journal of Behavioral Addictions 7:4, pages 1068-1078.
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Sarah Fischbach & Veronica Guerrero. (2017) Mobile Business Retailing: Driving Experiential Learning on Campus. Journal of Marketing Education 40:1, pages 56-65.
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Chialing Yao & Paichin Huang. (2017) Effects of Placement Marketing on Product Attitude and Purchase Intention in Traditional Industry. EURASIA Journal of Mathematics, Science and Technology Education 13:12.
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Caroline Oates, Leah Watkins & Maree Thyne. (2016) Editorial: the impact of marketing on children’s well-being in a digital age. European Journal of Marketing 50:11, pages 1969-1974.
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Nicolla Confos & Teresa Davis. (2016) Young consumer-brand relationship building potential using digital marketing. European Journal of Marketing 50:11, pages 1993-2017.
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Rodrigo Uribe & Alejandra Fuentes-García. (2015) The effects of TV unhealthy food brand placement on children. Its separate and joint effect with advertising. Appetite 91, pages 165-172.
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Andrew Cheyne, Pamela Mejia, Laura Nixon & Lori Dorfman. (2014) Food and Beverage Marketing to Youth. Current Obesity Reports 3:4, pages 440-450.
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