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Journal of Food Products Marketing Volume 20, 2014 - Issue 1
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Articles

Examining the Relationship Between Advertising Expenditures and Sales of Quick-Service Restaurants in the United States

Sara Kamal School of Business Administration, American University in Dubai, Dubai, U.A.E.Correspondence[email protected]
&
Gary B. Wilcox Department of Advertising and Public Relations, University of Texas at Austin, Austin, Texas, USA
Pages 55-74 | Published online: 23 Dec 2013

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Read on this site (3)

J. Duncan Herrington & Courtney Bosworth. (2016) The short- and long-run implications of restaurant advertising. Journal of Foodservice Business Research 19:4, pages 325-337.
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Kimberly Mathe-Soulek, Matt Krawczyk, Robert J. Harrington & Michael Ottenbacher. (2016) The Impact of Price-Based and New Product Promotions on Fast Food Restaurant Sales and Stock Prices. Journal of Food Products Marketing 22:1, pages 100-117.
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Gary B. Wilcox, Eun Yeon Kang & Lindsay A. Chilek. (2015) Beer, wine, or spirits? Advertising's impact on four decades of category sales. International Journal of Advertising 34:4, pages 641-657.
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Articles from other publishers (3)

Harlan E. Spotts, Marc G. Weinberger & Michelle F. Weinberger. (2020) Advertising and Promotional Effects On Consumer Service Firm Sales. Journal of Advertising Research 60:1, pages 104-116.
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Rui Qi, David A Cárdenas, Xichen Mou & Simon Hudson. (2018) The strategic value of advertising expenditures in the tourism and hospitality industry. Tourism Economics 24:7, pages 872-888.
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Isabelle M. Nilsson & Oleg A. Smirnov. (2016) Clustering vs. relative location: Measuring spatial interaction between retail outlets. Papers in Regional Science.
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