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Journal of Food Products Marketing Volume 19, 2013 - Issue 5
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Original Articles

Domain-Specific Consumer Involvement in the U.S. Wine Market

Ingvill Kaasin Montgomery School of Agriculture, Food and Wine, The University of Adelaide, Australia
&
Johan Bruwer School of Marketing, University of South Australia, AustraliaCorrespondence[email protected]
Pages 439-462 | Published online: 01 Oct 2013

Citations (8)

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Read on this site (3)

Ronald Conlin & Alice Labban. (2019) Clustering Attitudes and Behaviors of High/ Low Involvement Grocery Shopper. Journal of Food Products Marketing 25:6, pages 647-667.
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Kaushalya Nallaperuma, Argho Bandyopadhyay & Larry Lockshin. (2017) A comparative analysis of experts’ and consumers’ perceptions of regionality in Australian wine purchase decisions. Journal of Wine Research 28:3, pages 194-215.
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Kathleen Kelley, Jeffrey Hyde & Johan Bruwer. (2015) Usage rate segmentation: enriching the US wine market profile. International Journal of Wine Research 7, pages 49-61.
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Articles from other publishers (5)

Haluk Koksal & Arian Seyedimany. (2023) Wine consumer typologies based on level of involvement: a case of Turkey. International Journal of Wine Business Research 35:4, pages 597-613.
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Kristen Rinck. (2023) Determining the predictors of wine purchase intention through the use of meta-analysis. International Hospitality Review.
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Mehmet Haluk Koksal. (2020) Segmentation of wine consumers based on level of involvement: a case of Lebanon. British Food Journal 123:3, pages 926-942.
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Johan Bruwer, Brigitte Roediger & Frikkie Herbst. (2017) Domain-specific market segmentation: a wine-related lifestyle (WRL) approach. Asia Pacific Journal of Marketing and Logistics 29:1, pages 4-26.
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Kathleen Kelley, Jeffrey Hyde & Johan Bruwer. (2015) U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition. Asia Pacific Journal of Marketing and Logistics 27:4, pages 516-534.
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