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Journal of Food Products Marketing Volume 22, 2016 - Issue 2
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Articles

The Impact of Package Color and the Nutrition Content Labels on the Perception of Food Healthiness and Purchase Intention

Lei HuangSchool of Business, State University of New York at Fredonia, Fredonia, New York, USACorrespondence[email protected]
&
Ji LuDepartment of Business and Social Sciences, Faculty of Agriculture, Dalhousie University, Truro, Nova Scotia, Canada
Pages 191-218 | Published online: 29 Oct 2015

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Brian R. Kinard. (2019) Treat Yourself: The Effects of Motivational Messaging and Nutritional Information on Front-of-Pack Labeling. Journal of Food Products Marketing 25:9, pages 861-874.
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Dan Zhang. (2019) Color Versus Form: Which Matters More in Children's Preferences of Package Design?. Journal of International Consumer Marketing 31:1, pages 39-52.
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