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Journal of Food Products Marketing Volume 21, 2015 - Issue 5
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Articles

Determinants of Intentions to Purchase Unhealthy Food and Beverage Options: A Dual-Process Theoretical Perspective

Jeremy J. SierraDepartment of Marketing, McCoy College of Business Administration, Texas State University, San Marcos, Texas, USACorrespondence[email protected]
,
Harry A. TauteWoodbury School of Business, Utah Valley University, Orem, Utah, USA
&
Anna M. TurriDepartment of Marketing, McCoy College of Business Administration, Texas State University, San Marcos, Texas, USA
Pages 503-520 | Published online: 22 Jan 2015

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George Anghelcev, Siobhan McGroarty, Sela Sar, Jas L. Moultrie & Yan Huang. (2020) Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness. Journal of Food Products Marketing 26:6, pages 401-424.
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Articles from other publishers (9)

Menglong Xia, Yang Zhang & Rui Gu. (2023) Creative Tea Beverages as a New Tourism Attraction? Exploring Determinants of Tourists’ Repurchase Intention Using Dual Process Theory. Sustainability 15:13, pages 10642.
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Harmandeep Kaur. (2023) Identifying the factors influencing intention to purchase organic food and their relevance with time. Gyan Management Journal 17:1, pages 59-70.
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Shahnaj Akter, Shahjahan Ali, Mária Fekete-Farkas, Csaba Fogarassy & Zoltán Lakner. (2023) Why Organic Food? Factors Influence the Organic Food Purchase Intension in an Emerging Country (Study from Northern Part of Bangladesh). Resources 12:1, pages 5.
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Jeremy J. Sierra & Harry A. Taute. (2018) Brand tribalism in technology and sport: determinants and outcomes. Journal of Brand Management 26:2, pages 209-225.
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Vishag Badrinarayanan & Jeremy J. Sierra. (2018) Inferred social approval and brand tribalism: a tale of two communities. Journal of Product & Brand Management 27:4, pages 363-374.
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Jeremy J. Sierra, Harry A. Taute & Byung-Kwan Lee. (2017) A brand foci model to explain achievement needs: a contradictory explanation. Asia Pacific Journal of Marketing and Logistics 29:4, pages 743-758.
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Jyoti Rana & Justin Paul. (2017) Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services 38, pages 157-165.
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Harry A. Taute, Jeremy J. Sierra, Larry L. Carter & Amro A. Maher. (2017) A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention: a cross-continent replication study. Journal of Product & Brand Management 26:3, pages 239-250.
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Mary Ann Augustin, Malcolm Riley, Regine Stockmann, Louise Bennett, Andreas Kahl, Trevor Lockett, Megan Osmond, Peerasak Sanguansri, Welma Stonehouse, Ian Zajac & Lynne Cobiac. (2016) Role of food processing in food and nutrition security. Trends in Food Science & Technology 56, pages 115-125.
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