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Articles

Consumer Preferences for Coffee: Hot and Wet, or Quality and Flavor?

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Juan M. C. Larrosa, Leandro Meller, Juan I. Uriarte & Gonzalo R. Ramírez Muñoz de Toro. (2023) Retail coffee pricing dynamics in Argentina. SN Business & Economics 3:8.
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Sidney A. Ornelas Sánchez & Jorge Vera-Martínez. (2023) Toward understanding sophisticated markets and consumers: a win-win strategic alternative. Management Research: Journal of the Iberoamerican Academy of Management 21:2, pages 105-121.
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Grzegorz Maciejewski, Sylwia Mokrysz & Łukasz Wróblewski. (2019) Segmentation of Coffee Consumers Using Sustainable Values: Cluster Analysis on the Polish Coffee Market. Sustainability 11:3, pages 613.
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