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Journal of Food Products Marketing Volume 22, 2016 - Issue 8
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Original Articles

The Attitude of Indian Youth Toward Nutrition: Factors, Segments, and Implications

Niraj KumarDepartment of Rural Management, Xavier Institute of Management, Bhubaneswar, IndiaCorrespondence[email protected]
&
Sandip AnandDepartment of Marketing, Xavier Institute of Management, Bhubaneswar, India
Pages 967-985 | Published online: 11 May 2016

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Read on this site (2)

Walter Von Mettenheim & Klaus-Peter Wiedmann. (2021) Social Influencers and Healthy Nutrition – The Challenge of Overshadowing Effects and Uninvolved Consumers. Journal of Food Products Marketing 27:8-9, pages 365-383.
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Md Washim Raja, Sandip Anand & David Allan. (2020) “How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers”. Journal of International Consumer Marketing 32:5, pages 383-399.
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Articles from other publishers (4)

Srishti Mediratta & Pulkit Mathur. (2023) Determinants of Food Choices among Adults (20–40 Years Old) Residing in Delhi, India. Current Developments in Nutrition 7:2, pages 100029.
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Kiran Mohan, Naveena B. Maheswarappa & Rituparna Banerjee. (2022) Exploring the dynamics of women consumer preference, attitude and behaviour towards meat and meat products consumption in India. Meat Science 193, pages 108926.
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Niraj Kumar & Subhajyoti Ray. (2018) Attitude towards soft drinks and its consumption pattern: a study of Gen Y consumers of India. British Food Journal 120:2, pages 355-366.
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Niraj Kumar & Sanjeev Kapoor. (2017) Do labels influence purchase decisions of food products? Study of young consumers of an emerging market. British Food Journal 119:2, pages 218-229.
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