Does the Product Really Matter? A Look at Mainstream Pro-Environmental Consumption Behavior

Nelson A. BarberPeter T. Paul College of Business and Economics, University of New Hampshire, Durham, New Hampshire, USACorrespondence[email protected]

D. Christopher TaylorBeverage Management Program & Fred Parks Wine Cellar and Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, Houston, Texas, USA

Venky VenkatachalamBeacom School of Business, University of South Dakota, Vermillion, South Dakota, USA

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Setayesh Sattari, Anna Wessman & Leila Borders. (2020) Business model innovation for sustainability: An investigation of consumers’ willingness to adopt product-service systems. Journal of Global Scholars of Marketing Science 30:3, pages 274-290.
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Isabel Cristina Flores-Rueda, Armando Sánchez-Macías, Diana María López-Celis & Mónica Eugenia Peñalosa-Otero. (2022) Actitudes proambientales en segmentos de consumidores mexicanos y colombianos. Revista Venezolana de Gerencia 27:99, pages 1058-1077.
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Gilbert G. Estropia Jr, Elaine G. Tuazon, Dior P. Ventura & Antonio E. Etrata, Jr.. (2022) Generational Comparison: The Influence of Eco-centric Retail Business Practices on Generation Y And Generation Z’s Purchase Intention in The Philippines. Millennium Journal of Humanities and Social Sciences, pages 29-49.
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Carsten Herbes, Johannes Dahlin & Peter Kurz. (2020) Consumer Willingness To Pay for Proenvironmental Attributes of Biogas Digestate-Based Potting Soil. Sustainability 12:16, pages 6405.
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Dimitris Karagiannis & Theodore Metaxas. (2020) Sustainable Wine Tourism Development: Case Studies from the Greek Region of Peloponnese. Sustainability 12:12, pages 5223.
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Ricardo Sellers-Rubio & Juan Luis Nicolau-Gonzalbez. (2016) Estimating the willingness to pay for a sustainable wine using a Heckit model. Wine Economics and Policy 5:2, pages 96-104.
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Does the Product Really Matter? A Look at Mainstream Pro-Environmental Consumption Behavior

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Does the Product Really Matter? A Look at Mainstream Pro-Environmental Consumption Behavior

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