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Journal of Food Products Marketing Volume 26, 2020 - Issue 5
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Original Paper

Sensory Attributes of Malt Drinks and Consumer Purchase Decisions

John Chidume Anetoha Department of Marketing, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus, NigeriaCorrespondence[email protected]
,
Justitia Odinakachukwu Nnabukob Department of Marketing, University of Nigeria Nsukka, Enugu Campus, Nigeria
,
Victor Onyebuchi Okolob Department of Marketing, University of Nigeria Nsukka, Enugu Campus, Nigeria
&
Vivian Chioma Anetohc Department of Accountancy, Anambra State Polytechnic, Mgbakwu, Nigeria
Pages 317-343 | Published online: 27 May 2020

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Arnold Moyo, Felix Amoah & Marlé van Eyk. (2023) Consumer behavior research on traditional foods in Africa: A scoping review. Cogent Business & Management 10:2.
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Articles from other publishers (4)

Takumi Kato. (2023) Where does product attachment come from? The effects of sight, hearing, and smell in the automobile market. Innovative Marketing 19:4, pages 124-131.
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Carolina Helena Medeiros Alves de Oliveira, Liana Holanda Nepomuceno Nobre & Fábio Chaves Nobre. (2022) Efeitos das compras por impulso e endividamento pessoal sobre o estresse financeiro. Retail Management Review 3:1, pages e21.
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Elena Kokthi, Ledia Thoma, Reka Saary & Aniko Kelemen-Erdos. (2022) Disconfirmation of Taste as a Measure of Trust in Brands: An Experimental Study on Mineral Water. Foods 11:9, pages 1276.
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Jin Zhao, Rehan Sohail Butt, Majid Murad, Farhan Mirza & Mamdouh AbdulAziz Saleh Al-Faryan. (2022) Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality. Frontiers in Psychology 12.
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