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Journal of Marketing Channels Volume 18, 2011 - Issue 2
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Original Articles

How to Attain Desired Outcomes Through Channel Conflict Negotiation

Annie Liu Department of Marketing and Business Law, College of Business Administration, Loyola Marymount University, Los Angeles, California, USA
&
Dheeraj Sharma Faculty of Business and Economics, University of Winnipeg, Winnipeg, CanadaCorrespondence[email protected]
Pages 103-121 | Published online: 05 Apr 2011

Citations (5)

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Read on this site (3)

Atul Parvatiyar, Janakiraman Moorthy & Naveen Donthu. (2020) Where the twain shall meet? A study of best practices to resolve retailer–supplier acrimony in post-audit recovery of trade promotion dollars. Journal of Marketing Channels 26:2, pages 89-107.
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JonM. Hawes & DavidE. Fleming. (2014) Recognizing Distributive or Integrative Negotiation Opportunities in Marketing Channels: The Conceptualization of Adaptive Negotiations. Journal of Marketing Channels 21:4, pages 279-287.
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O.C. Ferrell, Mary Margaret Rogers, Linda Ferrell & Jennifer Sawayda. (2013) A Framework for Understanding Ethical Supply Chain Decision Making. Journal of Marketing Channels 20:3-4, pages 260-287.
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Articles from other publishers (2)

김효진, YongGu Suh & 노은정. (2018) Four Different Perceptions concerning Conflicts from Retail Regulations: Q-Methodology Approach. Journal of Distribution and Management Research 21:1, pages 117-126.
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Satyam, Rajesh K. Aithal & Harshit Maurya. (2017) Exploring channel conflict in an emerging economy: the small retailer’s perspective. International Journal of Retail & Distribution Management 45:10, pages 1061-1078.
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