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Journal of Marketing Channels Volume 19, 2012 - Issue 3: The Business of Motorsports: Issues in Channels Management
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Articles

Facilitating Sponsorship Channels in the Business Model of Motorsports

Joe Cobbs Department of Marketing, Economics, and Sports Business, Haile/US Bank College of Business, Northern Kentucky University, Highland Heights, Kentucky, USACorrespondence[email protected]
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Melissa Hylton Isenberg School of Management, University of Massachusetts Amherst, Amherst, Massachusetts, USA
Pages 173-192 | Published online: 02 Jul 2012

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Jiankang Zhang, Fuda Li & Keheng Xiang. (2023) Exploring the Mechanisms of Well-Being Occurrence Among Event Tourists: Mixed Empirical Evidence from Positive Psychology. Psychology Research and Behavior Management 16, pages 2581-2597.
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Jonathan A. Jensen, David Head, Olivia Monroe & Scott Nestler. (2022) Investigating sport league sponsor retention: Results from a semi-parametric hazard model. Sport Management Review 25:1, pages 31-58.
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Jonathan A. Jensen, Joe Cobbs & Mark D. Groza. (2014) The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing. Journal of Global Marketing 27:4, pages 247-261.
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Articles from other publishers (13)

José F. Navarro-Picado, Eduardo Torres-Moraga, Manuel Alonso Dos Santos, Brandon Mastromartino & James J. Zhang. (2022) Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans. Review of Managerial Science 17:1, pages 209-232.
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Joe B. Cobbs, Jonathan A. Jensen & B. David Tyler. (2021) The sponsorship performance cycle: longitudinal evidence of sponsors’ contribution to Formula One team achievement. Journal of Business & Industrial Marketing 37:1, pages 103-114.
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Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano & B. David Tyler. (2021) Analyzing Price Premiums In International Sponsorship Exchange. Journal of Advertising Research 61:1, pages 44-57.
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Jonathan A. Jensen. (2020) Are firms like fair-weathered fans? Examining decision-making in B2B relationships. Journal of Business & Industrial Marketing 36:2, pages 281-291.
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Jonathan A. Jensen & T. Bettina Cornwell. (2021) Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport. Journal of Business Research 124, pages 790-799.
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Jonathan A. Jensen, David Head & Christopher Mergy. (2020) Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements. International Journal of Sports Marketing and Sponsorship 21:3, pages 467-486.
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Hans Erik Næss. (2020) Corporate greenfluencing: a case study of sponsorship activation in Formula E motorsports. International Journal of Sports Marketing and Sponsorship 21:4, pages 617-631.
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Paulo Reis Mourao. (2018) Surviving in the shadows—An economic and empirical discussion about the survival of the non-winning F1 drivers. Economic Analysis and Policy 59, pages 54-68.
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Jonathan A. Jensen & T. Bettina Cornwell. (2017) Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making. Journal of Sport Management 31:4, pages 401-418.
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Paulo MourãoPaulo Mourão. 2017. The Economics of Motorsports. The Economics of Motorsports 203 238 .
Marcello M. Mariani & Luisa Giorgio. (2017) The “Pink Night” festival revisited: Meta-events and the role of destination partnerships in staging event tourism. Annals of Tourism Research 62, pages 89-109.
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Tony Meenaghan, Damien McLoughlin & Alan McCormack. (2013) New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis. Psychology & Marketing 30:5, pages 444-460.
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. 2012. The Marketing Pathfinder. The Marketing Pathfinder 175 200 .

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