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Journal of Marketing Channels Volume 24, 2017 - Issue 1-2: The Sharing Economy: Opportunities and Challenges for Marketing Channels and Supply Chains
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Articles

The Use of Technology in Direct-Selling Marketing Channels: Digital Avenues for Dynamic Growth

Dana E. HarrisonDepartment of Management and Marketing, College of Business and Technology, East Tennessee State University, Johnson City, Tennessee, USACorrespondence[email protected]
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Joseph F. HairDepartment of Marketing & Quantitative Methods, Mitchell College of Business, University of South Alabama, Mobile, Alabama, USA
Pages 39-50 | Published online: 11 Aug 2017

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David Urbano, Sebastian Aparicio, Stephanie Scott & Diego Martinez-Moya. (2024) Inside out: The interplay between institutions and digital technologies for SMEs performance. Entrepreneurship & Regional Development 36:1-2, pages 162-181.
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Omar Ali, Valmira Osmanaj, Mohammad Alryalat, Ranga Chimhundu & Yogesh K. Dwivedi. (2023) The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review. Economic Research-Ekonomska Istraživanja 36:3.
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James E. Zemanek$suffix/text()$suffix/text() & Trang P. Tran. (2021) Two decades of the Journal of Marketing Channels’ research: Providing direction for the future of inter-organizational research. Journal of Inter-Organizational Relationships 27:1-2, pages 2-14.
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Lisa L. Beeler, Nawar N. Chaker, Prachi Gala & Alex R. Zablah. (2020) The divergent effects of organizational identification on salesperson and customer outcomes in a friend-selling context. Journal of Personal Selling & Sales Management 40:2, pages 95-113.
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Apiradee Wongkitrungrueng, Nassim Dehouche & Nuttapol Assarut. (2020) Live streaming commerce from the sellers’ perspective: implications for online relationship marketing. Journal of Marketing Management 36:5-6, pages 488-518.
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James E. Zemanek$suffix/text()$suffix/text(), Erik Christopher Taylor, Trang Phuc Tran & David Carl Loomis. (2018) RETRACTED ARTICLE: Two decades of the Journal of Marketing Channels: Impacting the present and directing the future of marketing channel research. Journal of Marketing Channels 25:3, pages i-xi.
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Wenjuan Zheng. (2023) Converting donation to transaction: how platform capitalism exploits relational labor in non-profit fundraising. Socio-Economic Review.
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Aprillia Elly Kusumastuti & I. Made Sukresna. 2023. Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022). Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022) 23 47 .
Joseph F. Hair, Dana Harrison & Jeffrey Risher. (2022) Post-Pandemic Reflections on Challenges and Opportunities for Marketing Research in the 21st Century. Revista Inteligência Competitiva 12:1, pages e0411.
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Sebastian Reiners. (2022) Trust and its Extensions in Digital Platform Ecosystems: Key Concepts and Issues for Future Research. Trust and its Extensions in Digital Platform Ecosystems: Key Concepts and Issues for Future Research.
Marcos Ferasso & Alhamzah Alnoor. 2022. Artificial Neural Networks and Structural Equation Modeling. Artificial Neural Networks and Structural Equation Modeling 327 341 .
Andrea Caputo, Simone Pizzi, Massimiliano M. Pellegrini & Marina Dabić. (2021) Digitalization and business models: Where are we going? A science map of the field. Journal of Business Research 123, pages 489-501.
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Samet AYDIN & Serkan AKYOLLU. (2021) THE EFFECTS OF CRM OVER SALESPERSONS’ SELLING INTENTION AND SALES PERFORMANCE: A RESEARCH IN TURKISH NON-LIFE INSURANCE MARKETMİY’İN SATIŞ TEMSİLCİLERİNİN SATIŞ NİYETİ VE SATIŞ PERFORMANSI ÜZERİNDEKİ ETKİLERİ: TÜRKİYE HAYAT DIŞI SİGORTA SEKTÖRÜNDE BİR ARAŞTIRMA. Uluslararası İktisadi ve İdari İncelemeler Dergisi:30, pages 291-308.
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Dana E. Harrison & Haya Ajjan. (2019) Customer relationship management technology: bridging the gap between marketing education and practice. Journal of Marketing Analytics 7:4, pages 205-219.
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Gary K. Hunter. (2019) On conceptualizing, measuring, and managing augmented technology use in business-to-business sales contexts. Journal of Business Research 105, pages 201-213.
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Victoria L. Crittenden, William F. Crittenden & Haya Ajjan. (2019) Empowering women micro-entrepreneurs in emerging economies: The role of information communications technology. Journal of Business Research 98, pages 191-203.
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