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Journal of Nonprofit & Public Sector Marketing Volume 21, 2009 - Issue 2
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Original Articles

Young Adult Volunteers: Recruitment Appeals and Other Marketing Considerations

Peggy O. Shields Marketing Department, University of Southern Indiana, Evansville, Indiana, USACorrespondence[email protected]
Pages 139-159 | Published online: 27 May 2009

Citations (36)

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Read on this site (10)

Doyeon Won, Weisheng Chiu, Cindy Lee, Hyejin Bang & Lei Chen. (2022) Mandatory volunteerism: the role of perceived organizational support in perceived benefits and costs, and volunteer outcomes. Managing Sport and Leisure 0:0, pages 1-18.
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Yara Almosa, Joy Parkinson & Sharyn Rundle-Thiele. (2022) Preventing Littering: It’s Not All about Sticks!. Journal of Nonprofit & Public Sector Marketing 34:4, pages 371-394.
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Jo Crotty & Sergej Ljubownikow. (2020) Restrictive Institutions and Critical Resources: Non-Profit Organisations and Volunteer Resources in the Russian Federation. Europe-Asia Studies 72:1, pages 99-116.
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Pandora Kay, Michael Jay Polonsky & Judi Inglis. (2017) Understanding Managerial Perspectives of Volunteering at Nonprofit Leisure Events: A Comparison of Typologies Within Open Gardens Australia. Journal of Nonprofit & Public Sector Marketing 29:1, pages 64-97.
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Tania M. Veludo-de-Oliveira, John G. Pallister & Gordon R. Foxall. (2015) Unselfish? Understanding the Role of Altruism, Empathy, and Beliefs in Volunteering Commitment. Journal of Nonprofit & Public Sector Marketing 27:4, pages 373-396.
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Clinton Amos, Gary R. Holmes & Anthony Allred. (2015) Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes. Journal of Nonprofit & Public Sector Marketing 27:4, pages 351-372.
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Carmel Devaney, Noreen Kearns, Allyn Fives, John Canavan, Rena Lyons & Pat Eaton. (2015) Recruiting and Retaining Older Adult Volunteers: Implications for Practice. Journal of Nonprofit & Public Sector Marketing 27:4, pages 331-350.
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Anthony T. Allred, Skyler King & E. K. Valentin. (2014) Does Victim Responsibility Influence Nonprofit Volunteerism?. Journal of Nonprofit & Public Sector Marketing 26:1, pages 62-79.
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Simone Renner, Jörg Lindenmeier, Dieter K. Tscheulin & Florian Drevs. (2013) Guilt Appeals and Prosocial Behavior: An Experimental Analysis of the Effects of Anticipatory Versus Reactive Guilt Appeals on the Effectiveness of Blood Donor Appeals. Journal of Nonprofit & Public Sector Marketing 25:3, pages 237-255.
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Melanie Randle & Sara Dolnicar. (2012) Attracting Volunteers in Highly Multicultural Societies: A Marketing Challenge. Journal of Nonprofit & Public Sector Marketing 24:4, pages 351-369.
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Articles from other publishers (26)

Iwona Nowakowska. (2023) Altruists will be Altruists, but What About Individualists? The Role of Future Time Perspective and Social Value Orientation in Volunteers’ Declarations to Continue Engagement in Three Time Horizons. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations.
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Anthony T. Allred & Clinton Amos. (2023) A processing fluency perspective on overhead aversion: How much is too much?. Journal of Philanthropy and Marketing 28:2.
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Hyejin Bang, Cindy Lee, Doyeon Won, Weisheng Chiu & Lei Chen. (2022) Exploring Attitudes of Mandatory Volunteers: The Role of Perceived Organizational Support, Role Clarity, and Self-Efficacy Toward Service. Nonprofit and Voluntary Sector Quarterly 52:2, pages 421-442.
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Joseph Kirby. (2022) Leveraging legacy system data to examine generational propensity to volunteer. Journal of Philanthropy and Marketing 27:4.
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Eric Kolhede & J. Tomas Gomez-Arias. (2021) Segmentation of individual donors to charitable organizations. International Review on Public and Nonprofit Marketing 19:2, pages 333-365.
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Iwona Nowakowska. (2021) Volunteerism in the last year as a moderator between empathy and altruistic social value orientation: an exploratory study. Current Issues in Personality Psychology 10:1, pages 10-20.
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Laila Alsuwaidi, Leigh Powell, Deena Alhashmi, Amar Hassan Khamis & Nabil Zary. (2022) Volunteering among pre-clinical medical students: Study of its association with academic performance using institutional data. MedEdPublish 12, pages 24.
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Laila Alsuwaidi, Leigh Powell, Deena Alhashmi, Amar Hassan Khamis & Nabil Zary. (2022) Volunteering among pre-clinical medical students: Study of its association with academic performance using institutional data. MedEdPublish 12, pages 24.
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Jörg Lindenmeier, Christian Arnold, Adnan Zogaj & Dieter K. Tscheulin. (2021) Congruence constructs as mediators of stereotypic image perceptions’ effect on student volunteering intention. International Review on Public and Nonprofit Marketing 18:4, pages 575-597.
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Aslı Elif AYDIN, Özge KİREZLİ & Elif YURDAKUL. (2021) The Varying Impact of Self and Other Oriented Message Appeals on VolunteeringThe Varying Impact of Self and Other-Oriented Message Appeals on Volunteering. Yönetim Bilimleri Dergisi 19:41, pages 699-722.
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Amanda C. Teye & Liliokanaio Peaslee. (2020) Why mentor? A validation study of the volunteer functions inventory for use in youth mentoring. Journal of Community Psychology 48:3, pages 1040-1058.
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Eleni Roditi, Moran Bodas, Eli Jaffe, Haim Y. Knobler & Bruria Adini. (2019) Impact of Stressful Events on Motivations, Self-Efficacy, and Development of Post-Traumatic Symptoms among Youth Volunteers in Emergency Medical Services. International Journal of Environmental Research and Public Health 16:9, pages 1613.
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Morgan E. Cooley, Heather M. Thompson & Marianna L. Colvin. (2019) A qualitative examination of recruitment and motivation to become a Guardian ad Litem in the child welfare system. Children and Youth Services Review 99, pages 115-124.
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Anthony T. Allred & Clinton Amos. (2017) Disgust images and nonprofit children’s causes. Journal of Social Marketing 8:1, pages 120-140.
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Martin Dietrich, Matti Znotka, Hannah Guthor & Florian Hilfinger. (2015) Instrumental and Non-instrumental Factors of Social Innovation Adoption. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 27:4, pages 1950-1978.
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Mindaugas Mižutavičius, Audrius Šimkus, Aleksandras Alekrinskis & Daiva Bulotienė. (2015) An assessment of volunteers’ job satisfaction and organizational commitment factors: the case of sport organization. Sporto mokslas / Sport Science 3:81, pages 65-72.
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Mark A. Hager & Jeffrey L. Brudney. (2015) In Search of Strategy. Nonprofit Management and Leadership 25:3, pages 235-254.
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Paul Chad, Elias Kyriazis & Judy Motion. (2021) Bringing Marketing into Nonprofit Organisations: A Managerial Nightmare!. Australasian Marketing Journal 22:4, pages 342-349.
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Christine Rupp, Sarah Kern & Bernd Helmig. (2014) Segmenting nonprofit stakeholders to enable successful relationship marketing: a review. International Journal of Nonprofit and Voluntary Sector Marketing 19:2, pages 76-91.
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Melanie Randle, Leonie Miller, Joseph Ciarrochi & Sara Dolnicar. (2014) A PSYCHOLOGICAL PROFILE OF POTENTIAL YOUTH MENTOR VOLUNTEERS. Journal of Community Psychology 42:3, pages 338-351.
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Paul Chad. (2013) Implementing market orientation in charities. Marketing Theory 13:3, pages 303-322.
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Sibylle Studer & Georg von Schnurbein. (2012) Organizational Factors Affecting Volunteers: A Literature Review on Volunteer Coordination. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 24:2, pages 403-440.
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Sampath Kumar Ranganathan, James F. Loebl & David J. Radosevich. (2011) Understanding students' responses to university‐led charity campaigns: a study of a Haitian earthquake relief campaign. International Journal of Nonprofit and Voluntary Sector Marketing 17:1, pages 65-74.
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Mark A. Hager & Jeffrey L. Brudney. (2011) Problems recruiting volunteers: Nature versus nurture. Nonprofit Management and Leadership 22:2, pages 137-157.
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Anne Marie Ward & Donal G. Mckillop. (2011) AN EXAMINATION OF VOLUNTEER MOTIVATION IN CREDIT UNIONS: INFORMING VOLUNTEER RESOURCE MANAGEMENT. Annals of Public and Cooperative Economics 82:3, pages 253-275.
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Karen Smith & Carolyn J. Cordery. (2010) What Works? A Systematic Review of Research and Evaluation Literature on Encouragement and Support of Volunteering. SSRN Electronic Journal.
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