Citations (99)
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Pratik Modi & Gurjeet Kaur Sahi. (2022) Who Gets the Money? Strategic Orientations and Resource Attraction by Not-for-Profit Organizations. Journal of Nonprofit & Public Sector Marketing 34:4, pages 475-499.
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Anupam Das, Shriram Venkatraman, Sumit Mitra & Naveen Amblee. (2022) “Who Are My Customers?”: The Case of Social Marketing a Social Entrepreneurship Venture in India. Journal of Social Entrepreneurship 0:0, pages 1-27.
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Jiwon Suh. (2022) Revenue Sources Matter to Nonprofit Communication? An Examination of Museum Communication and Social Media Engagement. Journal of Nonprofit & Public Sector Marketing 34:3, pages 271-290.
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Shilpa Sindhu. (2022) Cause-related marketing — an interpretive structural model approach. Journal of Nonprofit & Public Sector Marketing 34:1, pages 102-128.
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Kojo Kakra Twum, John Paul Kosiba, Ibn Kailan Abdul-Hamid & Robert Hinson. (2022) Does Corporate Social Responsibility Enhance Political Marketing?. Journal of Nonprofit & Public Sector Marketing 34:1, pages 71-101.
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Young-Joo Lee. (2021) Nonprofit Marketing Expenses: Who Spends More than Others?. Journal of Nonprofit & Public Sector Marketing 33:3, pages 385-402.
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Shelly Rodgers & Jon Stemmle. (2020) Are “Well-Told” Stories of Cancer Worn Out? Insights on Persuasion Characteristics Used in Cancer Narrative PSAs. Journal of Current Issues & Research in Advertising 41:3, pages 257-283.
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Melanie W. Y. Lee, Allan K. K. Chan & Gerard Prendergast. (2020) When Marketing Dare Not Speak Its Name: Understanding Market Orientation in Chinese NGOs. Journal of Nonprofit & Public Sector Marketing 32:3, pages 312-337.
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Mafalda Nogueira, Francisco Santarém & Sandra Gomes. (2020) Volunteer Brand Equity? Exploring the Adoption of Employee Brand Equity (EBE) Dimensions to Understand Volunteers’ Contributions to Build Nonprofit Organizations’ Brands. Journal of Nonprofit & Public Sector Marketing 32:1, pages 73-104.
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Bill Merrilees, Dale Miller & Raisa Yakimova. (2020) Volunteer Retention Motives and Determinants across the Volunteer Lifecycle. Journal of Nonprofit & Public Sector Marketing 32:1, pages 25-46.
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Chinmoy Bandyopadhyay & Subhasis Ray. (2019) Responsible Marketing: Can Social Enterprises Show the Way?. Journal of Nonprofit & Public Sector Marketing 31:2, pages 164-183.
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Judith Cavazos-Arroyo & Cecilia Isabel Calderón Valencia. (2019) Two Paths to the Same Destination: Participation Levels as a Result of Affiliation Networks in Civil Society Organizations. Journal of Nonprofit & Public Sector Marketing 31:2, pages 139-163.
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Dita Hommerová & Lucie Severová. (2019) Fundraising of Nonprofit Organizations: Specifics and New Possibilities. Journal of Social Service Research 45:2, pages 181-192.
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Omer Topaloglu, Robert E. McDonald & Shelby D. Hunt. (2018) The theoretical foundations of nonprofit competition: a resource-advantage theory approach. Journal of Nonprofit & Public Sector Marketing 30:3, pages 229-250.
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Katharina Wiegand & Achim Spiller. (2017) Market Orientation of Riding Schools: A Comparison of For Profit and Nonprofit Organizations Using Structural Equation Modeling. Journal of Nonprofit & Public Sector Marketing 29:4, pages 465-487.
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Lam B. An & Frank C. Butler. (2017) An Analysis of Factors Influencing Membership Retention at a Children’s Museum. Journal of Nonprofit & Public Sector Marketing 29:3, pages 254-273.
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Hue Trong Duong. (2017) Fourth Generation NGOs: Communication Strategies in Social Campaigning and Resource Mobilization. Journal of Nonprofit & Public Sector Marketing 29:2, pages 119-147.
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Mª del Mar García de los Salmones & Rafael Dominguez. (2016) Celebrity Endorsement and Involvement With the Social Cause in Nonprofit Organizations. Journal of Nonprofit & Public Sector Marketing 28:4, pages 309-326.
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Jodie Kleinschafer & Mark Morrison. (2016) The Responsiveness of Households to Energy Demand Management Initiatives: Segmenting by Household Types. Journal of Nonprofit & Public Sector Marketing 28:4, pages 287-308.
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Lenita Davis, Melissa Markley Rountree & Jullet A. Davis. (2016) Global Cause Awareness: Tracking Awareness Through Electronic Word of Mouth. Journal of Nonprofit & Public Sector Marketing 28:3, pages 252-272.
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Chrysostomos Giannoulakis, Lauren Burch & Shea Brgoch. (2016) Social Media Usage in Nonprofit Wrestling Organizations: A Cross-Platform Analysis. International Journal of Wrestling Science 6:1, pages 22-33.
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Rolf Straubhaar. (2015) The methodological benefits of social media: “studying up” in Brazil in the Facebook age. International Journal of Qualitative Studies in Education 28:9, pages 1081-1096.
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Clinton Amos, Gary R. Holmes & Anthony Allred. (2015) Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes. Journal of Nonprofit & Public Sector Marketing 27:4, pages 351-372.
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Carmel Devaney, Noreen Kearns, Allyn Fives, John Canavan, Rena Lyons & Pat Eaton. (2015) Recruiting and Retaining Older Adult Volunteers: Implications for Practice. Journal of Nonprofit & Public Sector Marketing 27:4, pages 331-350.
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Nikša Alfirević, Jurica Pavičić, Matilda Dorotić & Danijela Križman Pavlović. (2015) Local civil-mindedness on the Internet as the basis for fundraising segmentation: sociological, marketing determinants and the empirical analysis. Economic Research-Ekonomska Istraživanja 28:1, pages 45-62.
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Paul Chad, Judy Motion & Elias Kyriazis. (2013) A Praxis Framework for Implementing Market Orientation Into Charities. Journal of Nonprofit & Public Sector Marketing 25:1, pages 28-55.
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Mahmud Akhter Shareef, Norm Archer & Yogesh K. Dwivedi. (2012) Examining Adoption Behavior of Mobile Government. Journal of Computer Information Systems 53:2, pages 39-49.
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Christina Holweg & Eva Lienbacher. (2011) Social Marketing Innovation: New Thinking in Retailing. Journal of Nonprofit & Public Sector Marketing 23:4, pages 307-326.
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Margee Hume. (2011) How Do We Keep Them Coming?: Examining Museum Experiences Using a Services Marketing Paradigm. Journal of Nonprofit & Public Sector Marketing 23:1, pages 71-94.
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N. Nurmala, Jelle de Vries & Sander de Leeuw. (2023) Exploring options to leverage partnership information for designing donation calls. Journal of Humanitarian Logistics and Supply Chain Management.
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Richard D. Waters, Giselle A. Auger & Denise Sevick Bortree. (2021)
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Guiseppe Getto & Suzan Flanagan. (2022) Helping Content Strategy: What Technical Communicators Can Do for Non-Profits. Technical Communication 69:1, pages 54-72.
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Fanlu Gui, Chun-Hua Tsai & John M. Carroll. (2022) Community Acknowledgment. Proceedings of the ACM on Human-Computer Interaction 6:GROUP, pages 1-18.
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Saad A. Alhoqail & Kristopher Floyd. (2020) Content is king but context is queen: how involvement facilittes the impact of website. International Review on Public and Nonprofit Marketing 17:3, pages 375-389.
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Courtney Jensen. (2019) Fundraising, race, and discourse: The challenges and opportunities' of social construction. International Journal of Nonprofit and Voluntary Sector Marketing 25:3.
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Tauheed Ahmad Ramjaun. (2020) Corporate brand management in a charity context: the internal communications challenge. Corporate Communications: An International Journal 26:2, pages 296-310.
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Kenan OK & Mehtap Koç. (2019) Management of natural values and social marketing: The case of Atatürk Arboretum. Turkish Journal of Forestry | Türkiye Ormancılık Dergisi, pages 373-380.
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