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Journal of Nonprofit & Public Sector Marketing Volume 21, 2009 - Issue 2
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Original Articles

The Impact of Revenue Sources on Marketing Behavior: Examining Web‐Promotion and Place‐Marketing in Nonprofit Organizations

Keely Jones Stater Department of Public Administration and Policy, University of Connecticut, West Hartford, Connecticut, USA and Housing Authority Insurance Group, Connecticut, USACorrespondence[email protected]
Pages 202-224 | Published online: 27 May 2009

Citations (5)

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Read on this site (2)

Young-Joo Lee. (2021) Nonprofit Marketing Expenses: Who Spends More than Others?. Journal of Nonprofit & Public Sector Marketing 33:3, pages 385-402.
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Judith Madill, François Brouard & Tessa Hebb. (2010) Canadian Social Enterprises: An Empirical Exploration of Social Transformation, Financial Self-Sufficiency, and Innovation. Journal of Nonprofit & Public Sector Marketing 22:2, pages 135-151.
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Articles from other publishers (3)

ChiaKo Hung. (2022) To Give or Not to Give? The Influence of Board Giving on Nonprofit External Donations. Nonprofit and Voluntary Sector Quarterly 52:4, pages 1117-1133.
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Zhao Li, Shujin Shu, Jun Shao, Elizabeth Booth & Alastair M. Morrison. (2021) Innovative or Not? The Effects of Consumer Perceived Value on Purchase Intentions for the Palace Museum’s Cultural and Creative Products. Sustainability 13:4, pages 2412.
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Shamima Ahmed. 2012. Effective Non-Profit Management. Effective Non-Profit Management 217 238 .

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