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Journal of Nonprofit & Public Sector Marketing Volume 22, 2010 - Issue 1
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Articles

Consumers' Perceptions of Nonprofit Solicitations: Some Preliminary Evidence on Framing and Price Effects

Kyle Zolner Zagat Survey, New York, New York, USA
,
Larry D. Compeau Department of Marketing, Clarkson University School of Business, Potsdam, New York, USACorrespondence[email protected]
,
Joseph M. Jones Department of Marketing, North Dakota State University, Fargo, North Dakota, USA
&
Jeanne Munger School of Business, University of Southern Maine, Portland, Maine, USA
Pages 1-13 | Accepted 30 Oct 2009, Published online: 09 Mar 2010

Citations (4)

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Read on this site (1)

Kanika Meshram & Aron O'Cass. (2013) Exploring Civic Engagement Through Seniors' Good Citizenship Behavior Within Clubs. Journal of Nonprofit & Public Sector Marketing 25:3, pages 256-283.
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Articles from other publishers (3)

Min-Hyu Kim. (2022) Framing Effects, Procedural Fairness, and the Nonprofit Managers’ Reactions to Job Layoffs in Response to the Economic Shock of the COVID-19 Crisis. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 33:5, pages 1035-1050.
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Anne Hamby, Niusha Jones & Guohong Yu. (2021) Exploring the effects of for‐profit and nonprofit size congruency: An exchange perspective on cause‐related marketing . Journal of Consumer Affairs 55:1, pages 274-292.
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Kendra Fowler & Veronica L. Thomas. (2019) Pay-what-you-want with charitable giving positively impacts retailers. Journal of Services Marketing 33:3, pages 273-284.
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