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Journal of Nonprofit & Public Sector Marketing Volume 22, 2010 - Issue 1
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Targeting Young Voters in a Political Campaign: Empirical Insights into an Interactive Digital Marketing Campaign in the 2007 Finnish General Election

Matti Leppäniemi Department of Marketing, Faculty of Economics and Business Administration, University of Oulu, Oulu, Finland
,
Heikki Karjaluoto Department of Marketing, School of Business and Economics, University of Jyväskylä, Jyväskylä, FinlandCorrespondence[email protected]
,
Heikki Lehto Brandson Ltd., Helsinki, Finland
&
Anni Goman Department of Marketing, Faculty of Economics and Business Administration, University of Oulu, Oulu, Finland
Pages 14-37 | Accepted 01 Nov 2008, Published online: 09 Mar 2010

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Qihao Ji & Wen Zhao. (2023) Moralizing Campaign Coverage: A Computerized Textual Analysis of New York Times’ Reporting on Clinton and Trump During the 2016 Presidential Election. Journalism Practice 17:6, pages 1288-1302.
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Jakob Ohme, Franziska Marquart & Lisa Merete Kristensen. (2020) School lessons, social media and political events in a get-out-the-vote campaign: successful drivers of political engagement among youth?. Journal of Youth Studies 23:7, pages 886-908.
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Edward Elder & Justin B. Phillips. (2017) Appeals to the Hispanic Demographic: Targeting through Facebook Autoplay Videos by the Clinton Campaign during the 2015/2016 Presidential Primaries. Journal of Political Marketing 16:3-4, pages 319-342.
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Edward Elder & Justin B. Phillips. (2017) Appeals to the Hispanic demographic: Targeting through Facebook autoplay videos by the Clinton campaign during the 2015/2016 presidential primaries. Journal of Political Marketing 0:0.
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David E. Clementson, Paola Pascual-Ferrá & Michael J. Beatty. (2016) How Language Can Influence Political Marketing Strategy and a Candidate's Image: Effect of Presidential Candidates' Language Intensity and Experience on College Students' Ratings of Source Credibility. Journal of Political Marketing 15:4, pages 388-415.
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Eric Van Steenburg. (2015) Areas of research in political advertising: a review and research agenda. International Journal of Advertising 34:2, pages 195-231.
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Tiffany M. Winchester, Wayne Binney & John Hall. (2014) Young Adults and Politics: Investigating Factors Influencing Voter Decision Making. Journal of Nonprofit & Public Sector Marketing 26:3, pages 226-257.
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Richard D. Waters & Paul M. Jones. (2011) Using Video to Build an Organization's Identity and Brand: A Content Analysis of Nonprofit Organizations' YouTube Videos. Journal of Nonprofit & Public Sector Marketing 23:3, pages 248-268.
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Krishna DasGupta & Soumya Sarkar. (2021) Linking political brand image and voter perception in India : A political market orientation approach . Journal of Public Affairs 22:S1.
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Zvi Hadar, Fany Yuval & Rebecca Kook. (2020) Israel’s Innovative Young Adults Lists. Israel Studies Review 35:3, pages 137-153.
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Ahmet Ünal & Mevlüt TÜRK. (2020) ÜNİVERSİTE ÖĞRENCİSİ SEÇMENLERİN OY VERME KARARLARI ÜZERİNDE SİYASİ PAZARLAMA UNSURLARININ ETKİSİNİ BELİRLEMEYE YÖNELİK BİR ALAN ÇALIŞMASIA Field Study to Determine on the Impact of Political Marketing Elements on Voting Decisions of University Student Voters. Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 13:1, pages 144-168.
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Daniel K. Maduku. (2019) Privacy concerns, internal political efficacy, intrusiveness, and voter resistance to the acceptance of political mobile marketing campaigns. International Journal of Nonprofit and Voluntary Sector Marketing 25:1.
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Paola Mavriki & Maria Karyda. 2020. E-Democracy – Safeguarding Democracy and Human Rights in the Digital Age. E-Democracy – Safeguarding Democracy and Human Rights in the Digital Age 3 17 .
Pratik C. Jambhale. (2019) Search Engine Optimization with Google-Web. International Journal of Scientific Research in Computer Science, Engineering and Information Technology, pages 227-230.
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Gennaro Cordasco, Luisa Gargano, Marco Mecchia, Adele A. Rescigno & Ugo Vaccaro. (2017) Discovering Small Target Sets in Social Networks: A Fast and Effective Algorithm. Algorithmica 80:6, pages 1804-1833.
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Gennaro Cordasco, Luisa Gargano, Adele Anna Rescigno & Ugo Vaccaro. (2018) Evangelism in social networks: Algorithms and complexity. Networks 71:4, pages 346-357.
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Andrew HughesAndrew Hughes. 2018. Market Driven Political Advertising. Market Driven Political Advertising 91 99 .
Edward Elder. 2018. Political Marketing in the 2016 U.S. Presidential Election. Political Marketing in the 2016 U.S. Presidential Election 81 95 .
Galina Lukyanova. 2018. Digital Transformation and Global Society. Digital Transformation and Global Society 115 126 .
Gennaro Cordasco, Luisa Gargano & Adele A. Rescigno. (2016) On finding small sets that influence large networks. Social Network Analysis and Mining 6:1.
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Amos Owen Thomas. (2016) Voter empowerment for emerging democracies: Mobilising the marginalised in Peru. International Review on Public and Nonprofit Marketing 13:3, pages 239-263.
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Gennaro Cordasco, Luisa Gargano, Adele A. Rescigno & Ugo Vaccaro. 2016. Combinatorial Algorithms. Combinatorial Algorithms 96 108 .
Ferdinando Cicalese, Gennaro Cordasco, Luisa Gargano, Martin Milanič, Joseph Peters & Ugo Vaccaro. (2015) Spread of influence in weighted networks under time and budget constraints. Theoretical Computer Science 586, pages 40-58.
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Luisa Gargano, Pavol Hell, Joseph G. Peters & Ugo Vaccaro. (2015) Influence diffusion in social networks under time window constraints. Theoretical Computer Science 584, pages 53-66.
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Gennaro Cordasco, Luisa Gargano & Adele Anna Rescigno. (2015) Influence Propagation over Large Scale Social Networks. Influence Propagation over Large Scale Social Networks.
Gennaro Cordasco, Luisa Gargano, Marco Mecchia, Adele A. Rescigno & Ugo Vaccaro. 2015. Combinatorial Optimization and Applications. Combinatorial Optimization and Applications 193 208 .
Ferdinando Cicalese, Gennaro Cordasco, Luisa Gargano, Martin Milanič & Ugo Vaccaro. (2014) Latency-bounded target set selection in social networks. Theoretical Computer Science 535, pages 1-15.
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Ferdinando Cicalese, Gennaro Cordasco, Luisa Gargano, M. Milanič, Joseph G. Peters & Ugo Vaccaro. 2014. Fun with Algorithms. Fun with Algorithms 100 112 .
Luisa Gargano, Pavol Hell, Joseph Peters & Ugo Vaccaro. 2013. Structural Information and Communication Complexity. Structural Information and Communication Complexity 141 152 .
Girish Taneja & Sandeep Vij. (2019) Dynamics of a Digital Advertising Campaign. SSRN Electronic Journal.
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