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Articles

Segmenting Volunteer Fundraisers at a Charity Sport Event

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Pages 38-54 | Accepted 05 Jul 2009, Published online: 09 Mar 2010

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Read on this site (13)

David Fechner, Kevin Filo, Sacha Reid & Robyn Cameron. (2023) A systematic literature review of charity sport event sponsorship. European Sport Management Quarterly 23:5, pages 1454-1476.
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Kevin Filo, Mark D. Groza & Sheranne Fairley. (2012) The Role of Belief in Making a Difference in Enhancing Attachment to a Charity Sport Event. Journal of Nonprofit & Public Sector Marketing 24:2, pages 123-140.
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Articles from other publishers (28)

Edward T. Walker, Tijs van den Broek, Anna Priante & Michel L. Ehrenhard. (2023) Patient‐activist or ally? Assessing the effectiveness of conscience and beneficiary constituents in disease advocacy fundraising. Sociology of Health & Illness 45:8, pages 1652-1672.
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Ram Cnaan, Daniel Choi, Chulhee Kang, Jihyeon Song, Michal Almog‐Bar & Georg von Schnurbein. (2023) The people behind the scenes: Episodic volunteering at fundraising events. Journal of Philanthropy and Marketing 28:3.
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Watchara Chiengkul, Patcharaporn Mahasuweerachai & Chompoonut Suttikun. (2023) Why do self-identity and efficacy matter for enjoying participation in charity sports events? The role of the warm glow feeling. International Journal of Event and Festival Management 14:1, pages 92-112.
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Watchara Chiengkul, Patcharaporn Mahasuweerachai & Chompoonut Suttikun. (2022) Do Charity or Non-Charity Sporting Events Have a Greater Influence on Participants’ Warm Glow?: An Experimental Survey. Sustainability 14:24, pages 16593.
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Matthew Wade, Nicholas Hookway, Kevin Filo & Catherine Palmer. (2022) Embodied philanthropy and Sir Captain Tom Moore's “Walk for the NHS”. Journal of Philanthropy and Marketing 27:3.
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Ebe DAIGO & Hanae ENDO. (2022) Characteristics of Female Charity Runners and Their Communication with Beneficial Organizations女性チャリティランナーと寄付先団体のコミュニケーションに関する研究. Journal of Japan Society of Sports Industry 32:3, pages 3_269-3_282.
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Ram A. Cnaan, Lucas Meijs, Jeffrey L. Brudney, Sophie Hersberger-Langloh, Aya Okada & Samir Abu-Rumman. (2021) You Thought That This Would Be Easy? Seeking an Understanding of Episodic Volunteering. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 33:3, pages 415-427.
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Wayne W. Smith, Jessica F. Madriaga, Robert E. Pitts & Weishen Wang. (2022) A Tale of Two Sponsors: Comparing Channels of Sponsorship Effectiveness Using a Local Charity-linked Event. Event Management 26:4, pages 763-774.
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Ebe DAIGO & Takuma ABE. (2022) Fundamental Study on Tokyo Marathon Charity Runners and Fundraising Activities東京マラソンチャリティランナーの現状とファンドレイジングに関する研究. Journal of Japan Society of Sports Industry 32:1, pages 1_1-1_17.
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David Fechner, Kevin Filo, Sacha Reid & Robyn Cameron. (2022) Charity Sport Event Sponsorship as Value Creation Strategy: An Event Participant Perspective. Journal of Sport Management 36:1, pages 68-81.
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Robert W Ressler, Pamela Paxton, Kristopher Velasco, Lilla Pivnick, Inbar Weiss & Johannes C Eichstaedt. (2021) Nonprofits: A Public Policy Tool for the Promotion of Community Subjective Well-being. Journal of Public Administration Research and Theory 31:4, pages 822-838.
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Chiung-Wen Hsu, Yu-Lin Chang, Tzer-Shyong Chen, Te-Yi Chang & Yu-Da Lin. (2021) Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan. IEEE Access 9, pages 52728-52740.
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Liliana Bove, Danielle Chmielewski, Benjamin A. Neville, Jing Lei & Anish Nagpal. (2020) What kind of donor are you? Uncovering complexity in donor identity. Psychology & Marketing 38:1, pages 70-85.
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Robert E. Pitts, Wayne W. Smith & Weishen Wang. (2020) Sponsorship Outcomes for Charity-linked Events: Participant Segments Interaction with Sponsor Attributes. Event Management 24:6, pages 699-710.
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Kevin Filo, David Fechner & Yuhei Inoue. (2020) The Donors Supporting Charity Sport Event Participants: An Exploration of the Factors Driving Donations. Journal of Sport Management 34:5, pages 488-499.
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Fatma ÖZDAL. (2020) Bireylerin Yardım Amaçlı Spor Etkinliklerine Katılım GüdüleriMotivations for Participating in Charity Sport Events for Participants. Anatolia: Turizm Araştırmaları Dergisi 31:1, pages 41-51.
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Jeanne Albouy, Jean-Philippe Galan & Laurent Maubisson. (2019) Building Satisfaction and Loyalty During a Musical Benefit Event: A Consumer-Based Approach. Nonprofit and Voluntary Sector Quarterly 48:6, pages 1250-1271.
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Andrew Robson & David Hart. (2019) The post-Brexit donor: segmenting the UK charitable marketplace using political attitudes and national identity. International Review on Public and Nonprofit Marketing 16:2-4, pages 313-334.
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Francisco Rejón-Guardia, María Antonia García-Sastre & Margarita Alemany-Hormaeche. 2019. Trends in Tourist Behavior. Trends in Tourist Behavior 35 51 .
Jodie Kleinschafer, Mark Morrison & David Dowell. (2018) The importance of the service encounter in influencing identity salience and volunteering behavior in the cultural sector. International Review on Public and Nonprofit Marketing 15:4, pages 455-474.
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Ram A. Cnaan, H. Daniel Heist & Melissa Heinlein Storti. (2017) Episodic Volunteering at a Religious Megaevent. Nonprofit Management and Leadership 28:1, pages 85-104.
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Melanie Randle & Sara Dolnicar. 2017. Segmentation in Social Marketing. Segmentation in Social Marketing 129 142 .
Melissa K. Hyde, Jeff Dunn, Natalie Wust, Caitlin Bax & Suzanne K. Chambers. (2016) Satisfaction, organizational commitment and future action in charity sport event volunteers. International Journal of Nonprofit and Voluntary Sector Marketing 21:3, pages 148-167.
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Denise Linda Parris, Stephen L. Shapiro, Jon Welty Peachey, Josh Bowers & Adrien Bouchet. (2015) More than competition: exploring stakeholder identities at a grassroots cause-related sporting event. International Review on Public and Nonprofit Marketing 12:2, pages 115-140.
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Melissa K Hyde, Jeff Dunn, Paul A Scuffham & Suzanne K Chambers. (2014) A systematic review of episodic volunteering in public health and other contexts. BMC Public Health 14:1.
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Christine Rupp, Sarah Kern & Bernd Helmig. (2014) Segmenting nonprofit stakeholders to enable successful relationship marketing: a review. International Journal of Nonprofit and Voluntary Sector Marketing 19:2, pages 76-91.
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Ryan Snelgrove, Laura Wood & Mark E. Havitz. (2013) Developing personal attachment to a physically active charity event. International Journal of Nonprofit and Voluntary Sector Marketing 18:2, pages 133-140.
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Dan Wakelin. (2013) What Motivates Students to Volunteer at Events?. Event Management 17:1, pages 63-75.
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